Industrial Visit Date: 01 April 2026
Industry Visited: Star Impact (SEGA Shoes), Malerkotla

Department of Commerce and Business Management
Number of Students: 55
Accompanying Faculty Members:

• Mr. Yespal Singh (C.R. Cell)
• Mr. Kapil Kumar (C.R. Cell)
• Mr. Tabish (Department of Management)

Objective of the Industrial Visit

The primary objective of the industrial visit was to provide practical exposure to students of the Department of Commerce and Business Management regarding the manufacturing processes, organizational structure, marketing practices, and working culture of a footwear manufacturing unit. The visit aimed to bridge the gap between theoretical knowledge and real-world industrial practices.

Introduction to the Industry

Star Impact (SEGA Shoes), Malerkotla, is a well-known footwear manufacturing unit engaged in the production of various types of shoes. The company is recognized for maintaining quality standards, efficient production processes, and strong market presence in the footwear segment.

Overview of the Visit

A total of 55 students from the Department of Commerce and Business Management visited Star Impact (SEGA Shoes), Malerkotla, on 1st April 2026, accompanied by three faculty members: Mr. Yespal Singh, Mr. Kapil Kumar, and Mr.Tabish.

During the visit, students were warmly welcomed by the management and staff of the organization. The visit proved to be highly informative, inspiring, and fruitful for all participants.

Interaction with Company Officials

The Managing Director of the company, Mr. Mohd Awais, addressed the students and shared his entrepreneurial journey. He explained the initial challenges faced during the establishment of the company, the struggles involved in sustaining the business, and the strategies that led to its success. His motivational speech encouraged students to develop confidence, dedication, and entrepreneurial thinking.

Mr. Din Dyal Sharma, Marketing Manager, along with other staff members, explained the complete manufacturing process in detail and provided valuable insights into marketing strategies and operational management.

Learning Outcomes from the Visit

Students gained valuable knowledge about:

• Manufacturing process of different varieties of shoes
• Use of modern machinery in footwear production
• Raw material selection and quality control procedures
• Assembly line production system
• Packaging and finishing techniques
• Marketing strategies adopted by the company
• Organizational working culture and discipline

The visit helped students understand how theoretical concepts learned in classrooms are implemented in real industrial environments.

Machinery and Production Process Observed

Students observed various stages involved in the manufacturing of shoes, including:

• Cutting of raw materials
• Stitching process
• Sole fixing and shaping
• Finishing and polishing
• Quality inspection
• Packaging process

They also learned about the different machines used at each stage of production and their importance in maintaining efficiency and product quality.

Working Culture of the Organization

Students observed a well-organized and disciplined working environment within the company. The coordination among departments, teamwork among employees, and effective supervision contributed significantly to smooth production operations.

Merits of the Industrial Visit

• Provided practical exposure to students
• Enhanced understanding of footwear manufacturing processes
• Motivated students through interaction with industry experts
• Helped students understand real-time marketing and management practices
• Improved awareness about industrial working culture

Demerits and Challenges Observed

• Managing production efficiency under market competition
• Maintaining quality standards with cost control
• Handling fluctuations in raw material prices
• Meeting changing customer demands and fashion trends

These challenges helped students understand the dynamic nature of industrial operations.

Conclusion

The industrial visit to Star Impact (SEGA Shoes), Malerkotla, was highly educational and inspiring. It provided students with valuable practical insights into the footwear manufacturing industry, machinery usage, production techniques, marketing strategies, and organizational working culture.

The motivational interaction with the Managing Director, Mr. Mohd Awais, and the detailed explanation by Marketing Manager Mr. Din Dayal Sharma and their staff made the visit highly meaningful and impactful.

Overall, the visit proved to be very fruitful and beneficial for the students of the Department of Commerce and Business Management.