MBA in Digital Marketing in India – Salary & Course Details
August 27, 2025 2025-08-27 10:25MBA in Digital Marketing in India – Salary & Course Details
MBA in Digital Marketing in India – Salary & Course Details
The world of marketing has changed a lot in recent years. Today, most companies use the internet to connect with customers. Social media, search engines, websites, and email are now powerful tools to sell products and services. Because of this change, digital marketing has become one of the fastest-growing career fields.
An MBA in Digital Marketing is the best way for students and professionals to learn modern marketing skills. At Desh Bhagat University (DBU), the MBA in Digital Marketing is designed to give students both strong business knowledge and advanced digital skills. The course focuses on practical learning so that students are ready to work in the fast-changing digital world.
In this article, we will explain everything about the MBA in Digital Marketing at DBU. We will cover the course details, duration, eligibility, career opportunities, and also discuss the MBA in Digital Marketing Salary in India.
What is MBA in Digital Marketing?
An MBA in Digital Marketing is a postgraduate degree that focuses on how to use digital platforms for marketing. While a traditional MBA teaches finance, HR, and management, this MBA adds special subjects like:
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing
- Content Marketing
- Email Marketing
- Digital Analytics
- Online Branding
- Marketing with Artificial Intelligence tools
At Desh Bhagat University, students not only learn theory but also practice with real projects. They are trained to create campaigns, measure results, and use online tools. This combination of business knowledge and digital skills makes the MBA very valuable in today’s job market.
Why Choose MBA in Digital Marketing at DBU?
There are many reasons why students prefer DBU for this program:
- Recognized Degree – The MBA is approved by UGC and is valid across India.
- Industry-Relevant Curriculum – The subjects are designed to meet the latest digital marketing trends.
- Practical Training – Students practice on tools like Google Ads, Facebook Business, and Analytics.
- Affordable Fees – The MBA has a reasonable fee structure compared to the value it provides.
- Expert Faculty – Experienced teachers guide students through both theory and practice.
- Flexible Learning Options – DBU also offers online modes, which help working professionals.
- Career Support – The University provides placement assistance, workshops, and career counseling.
MBA in Digital Marketing in India
Digital marketing is growing fast in India. With more than 800 million internet users, businesses are moving online. Every company—small or large—needs professionals who can manage digital campaigns.
That is why doing an MBA in Digital Marketing in India is a very smart decision. Students who choose this program at DBU learn about Indian consumer behavior, cultural preferences, and digital trends. This helps them design campaigns that work well for the Indian audience.
At the same time, the skills are global. Once you complete this MBA, you can also apply for international jobs in digital marketing.
MBA Course Duration
The MBA in Digital Marketing at DBU takes two years to complete. These two years are divided into four semesters.
- First Year: Students study basic management subjects like finance, marketing, HR, operations, and communication. This builds a strong foundation.
- Second Year: Students focus on digital marketing specialization. They learn SEO, SEM, content marketing, email marketing, analytics, and online advertising.
The two-year course structure ensures that students are not only digital experts but also good business managers.
MBA Course Eligibility
The eligibility to apply for this MBA is simple:
- Students must have a Bachelor’s degree in any discipline.
- They should have scored at least 45% marks in graduation.
- Fresh graduates and working professionals can both apply.
This makes the program open to students from Arts, Commerce, Science, and even technical backgrounds.
MBA Course Fees
The MBA course fees at Desh Bhagat University are affordable compared to many other private institutions. The fees cover tuition, study material, and academic services. Scholarships and student support are also available for deserving students, making it easier for learners from different backgrounds to pursue higher education at DBU.
Skills You Will Learn
During the MBA in Digital Marketing at DBU, students develop many valuable skills, such as:
- SEO & SEM – How to improve website ranking and run paid ads.
- Content Marketing – How to create blogs, videos, and social media posts.
- Social Media Strategy – How to use Facebook, Instagram, LinkedIn, and Twitter for marketing.
- Email Marketing – How to design email campaigns that increase sales.
- Analytics – How to measure digital campaign success using Google Analytics and other tools.
- Online Branding – How to create a strong online identity for companies.
- Business Management – How to combine digital skills with leadership and planning.
These skills make DBU graduates confident and job-ready.
Career Opportunities after MBA in Digital Marketing
The career scope after this MBA is very wide. Students can choose from many roles, such as:
- Digital Marketing Manager
- SEO/SEM Specialist
- Content Marketing Manager
- Social Media Strategist
- Email Marketing Executive
- Analytics Manager
- Performance Marketing Analyst
These jobs are available in advertising agencies, E-commerce companies, corporate marketing teams, startups, and consultancy firms. Some students may also choose to become freelancers or start their own digital marketing agency.
MBA in Digital Marketing Salary
One of the main questions students ask is about the MBA in Digital Marketing Salary. The salary depends on the role, skills, and experience:
- Fresh Graduates: ₹3 to ₹5 lakh per year
- Mid-Level Professionals: ₹6 to ₹10 lakh per year
- Senior Roles: ₹12 to ₹20 lakh per year or more
With experience and strong skills, the salary can grow very quickly. Since digital marketing is in high demand, salaries are competitive across industries.
MBA in Digital Marketing Salary in India
The MBA in Digital Marketing Salary in India is very promising. India’s digital economy is growing, and companies need skilled professionals. In cities like Delhi, Mumbai, Bangalore, and Hyderabad, digital marketers with an MBA earn very good salaries.
Freelancers and entrepreneurs can also earn more depending on their client base and business success. This makes the MBA a high-return investment for students.
Practical Experience at DBU
At Desh Bhagat University, learning is not only classroom-based. Students also take part in:
- Workshops and Seminars – Led by industry experts.
- Live Projects – Real-world campaigns for practice.
- Case Studies – Study of successful digital marketing strategies.
- Internships – Hands-on training with companies.
This practical experience helps students understand how digital marketing works in the real business world.
Why MBA in Digital Marketing is the Future
There are three main reasons why this MBA is the future:
- Growing Demand – Every company now invests in digital marketing.
- High Salaries – Skilled digital marketers are well-paid in India and abroad.
- Global Opportunities – Digital marketing skills are the same across countries, so students can also work internationally.
Summary of the Program
| Feature | Details |
| Program Name | MBA in Digital Marketing |
| University | Desh Bhagat University |
| Duration | 2 years (4 semesters) |
| Eligibility | Bachelor’s degree with a minimum of 45% marks |
| Mode | Online and offline options |
| Skills | SEO, SEM, social media, content, email, analytics |
| Salary | ₹3–20 lakh per year in India |
| Careers | Digital manager, SEO/SEM specialist, content strategist, analytics manager |
Conclusion
An MBA in Digital Marketing from Desh Bhagat University is one of the best options for students who want to build a career in the modern business world. The program gives students both business knowledge and digital skills. It is affordable, flexible, and designed for today’s digital economy.
The scope of MBA in Digital Marketing in India is growing every year. The MBA in Digital Marketing Salary in India is also very attractive, with opportunities to earn more as experience increases.
By choosing DBU, students join a program that is future-ready, industry-focused, and supportive. If you want to build a career in digital marketing, this MBA at Desh Bhagat University can be your pathway to success.
FAQs
1. What is an MBA in Digital Marketing?
An MBA in Digital Marketing is a postgraduate program that teaches students how to use the internet for business promotion. It covers SEO, social media, content, email, and online ads. At Desh Bhagat University, students also learn management skills, so they are ready for both business and digital marketing jobs.
2. What is the duration of MBA in Digital Marketing at DBU?
The MBA in Digital Marketing at Desh Bhagat University takes two years to complete. These two years are divided into four semesters. In the first year, students learn basic management subjects. In the second year, they study digital marketing topics like SEO, social media, and analytics. This balance makes learning complete and practical.
3. What is the eligibility for MBA in Digital Marketing?
To apply for this MBA at Desh Bhagat University, students must have a Bachelor’s degree in any stream. They should have scored at least 45% marks in graduation. Fresh graduates and working professionals can both apply. This simple eligibility makes the program open to students from Arts, Science, Commerce, and technical fields.
4. What subjects are taught in MBA in Digital Marketing at DBU?
The course includes both core business subjects and digital specialization subjects. Business subjects include management, finance, HR, and communication. Specialization subjects include SEO, SEM, social media marketing, content marketing, email campaigns, and analytics. Students also work on live projects and case studies, which prepare them for real-world digital marketing roles.
5. What is the MBA in Digital Marketing Salary in India?
The MBA in Digital Marketing Salary in India depends on skills and experience. Fresh graduates may earn ₹3–5 lakh per year. With experience, professionals earn ₹6–12 lakh. Senior roles like Digital Marketing Manager can earn ₹15–20 lakh or more. The demand for digital marketers in India makes this salary growth possible.
6. What career opportunities are available after MBA in Digital Marketing?
After completing this MBA, students can work as SEO specialists, social media managers, content strategists, analytics managers, or digital marketing consultants. Jobs are available in E-commerce, advertising agencies, startups, and corporate marketing teams. Many graduates also choose freelancing or start their own digital marketing agency after gaining confidence and skills.
7. Why is MBA in Digital Marketing in India a good option?
An MBA in Digital Marketing in India is a smart choice because the country has millions of internet users and fast-growing businesses. Every company wants to market online. By studying at Desh Bhagat University, students learn skills that are in high demand. This makes them ready for jobs in India’s digital economy.
8. Does DBU provide practical training in MBA in Digital Marketing?
Yes, Desh Bhagat University places a strong emphasis on practical training. Students work on live projects, attend workshops, and study real case studies. They also use tools like Google Ads, social media dashboards, and analytics software. This practical exposure helps students gain confidence and understand how digital marketing works in real business situations.
9. What is the fee for MBA in Digital Marketing at DBU?
The MBA fee at Desh Bhagat University is affordable compared to many other private institutions. Scholarships and discounts are also available. This makes the program cost-effective and accessible to many students across India.
10. Why should I choose Desh Bhagat University for MBA in Digital Marketing?
You should choose Desh Bhagat University because it offers a recognized degree, an updated curriculum, affordable fees, and expert faculty. Students gain both theory and practical training. The university also provides placement support and career guidance. With its focus on digital skills, DBU prepares students for high-paying jobs and successful careers.
