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Business Administration

Master of Business Administration (MBA)

For almost 20 years, the School of Business Administration at Desh Bhagat University has nurtured into a dignitary pacesetter in business administration education. DBU has utilized its fortifying assets, with an aptitude of sprouting the novel managers of corporate sector out of the energetic students, by offering a scrutinized methodology coupled with assimilated innovative excellence and stimulating ethical outfitting. By pervading the motto of 'Confidence and Toil' in students, DBU strives hard to germinate business aptitudes by applying rigorous and congenial innovations of modern education to introduce monetary and social evolution of the nation. DBU owns the meticulous pride of prominence not only in Punjab but in the country and the globe as well, by offering the best undergraduate, graduate, post-graduate and research opportunities in the stream of Business Administration. The BBA course i.e. Bachelor in Business Administration is a three years course whilst the MBA course i.e. Masters in Business Administration is a two years course. The BBA and MBA are highly sought after courses at the university school of Business Management and Commerce.

With a noteworthy rundown of dynamic alumni, benchmark academics and a global pedagogy, DBU gigantically thrives on disseminating sophisticated and hypothetical business education enriched with certifiable experience. In best BBA college in Punjab, Chandigarh and North India, we endeavour for perfection while imbuing tangible professional attributes in the students to cope with business and entrepreneurial intricacies. DBU is dominatingly committed towards grooming itself as the most preferred destination among the business brains by delivering the most capable brilliance into entrepreneurship and business innovation and by fulfilling the dire need of the Indian entrepreneurial biological system with highly capable personalities to develop our country's economy. Desh Bhagat School of Business Administration has adopted state-of-the-art innovation into the classrooms and the exemplary partnerships with the renowned names of business sector to enhance student-industry interface.

These aforesaid assets and programs embody just a petite portion of rich offerings accessible to DBU's students. Our stupendous research, award-winning academics and commitment to budding classes and curriculum, intended to meet the difficulties of today's business methodologies, assert Desh Bhagat School of Business Administration among the elite business schools in India.

VISION OF DEPARTMENT

To be globally recognized as a Centre of Excellence in the field of Business studies, Commerce, accountancy and economics through value based education, Research & innovation. To provide best possible human resources to society in the field of Management andCommerce

 

MISSION OF DEPARTMENT

M1: To Inspire and empower students to become innovative entrepreneurs and worthy management professionals.

M2: To turn individuals into cross functional leaders and strategists that can skillfully handle challenges affecting businesses transversely in a dynamic and an interconnected world

M3: Develop linkages with world class educational institutions and R&D organizations for excellence in teaching, research and consultancy services.

 

PROGRAM OUTCOMES – MBA

PO1.Domain   knowledge:Domain    Knowledge      Gain    domain knowledge for understanding business dilemma and make effectivedecisions.

PO2.Problem analysis: Apply theories, appropriate techniques and strategic tools for planning, analysis and execution.

PO3.Design/development of solutions:Demonstrate effective planning abilities including time management, resource management, delegation skills and organizational skills. Develop and implement plans and organize work to meet deadlines.

PO4.Conduct investigations of complex problems: Use research-based knowledge including design of experiments, analysis and interpretation of data, and synthesis of the information to provide valid conclusions.

PO5.Modern tool usage: Learn, select, and apply apposite methods and procedures, resources, and modern computing tools within rational limits to achieve optimum output.

PO6.The Manager and Society: Apply reasoning informed by the contextual knowledge to assess societal, health, safety and legal issues and the consequent responsibilities relevant to the professional management practices.

PO7.Environment and sustainability: Understand the impact of the corporate activities in societal and environmental contexts, and apply knowledge to cope up with need for sustainable development.

PO8.Business Ethics: Apply ethical principles and nurture commitment to personal and professional ethics in all aspects of business practice

PO9.Individual and team work: Develop leadership skills by working effectively in teams

PO10.Communication:Enhance verbal, written and presentation skills in students and make them able to comprehend and write effective reports, make effective presentations and documentation, and give and receive clear instructions.

PO11.Project management and finance:Exhibit knowledge and understanding of management principles and apply these to one’s own work, as a member and leader in a team. Manage projects in multidisciplinary environments.

PO12. Life-long learning:Create an interest to engage in continuous learning independently to improve knowledge and develop competencies.

 

PROGRAM EDUCATIONAL OBJECTIVES

PEO1. To equip students with fundamental concepts of domain subjects like marketing, finance, human resource management along with technical competency to work effectively in various managerial areas.

 

PEO2. To provide students practical exposure of working with real time cases and facilitate with regular industrial training and industry visits to meet the basic requirements of management process.

 

PEO3. To prepare students for analysis of political, economic, financial, social, technological and legal environmental factors that isrelevant for strategic decision-making in a global organization. Also to Evaluate and develop recommendations regarding a corporate business strategy for an international market.

 

MISSION OF Programme Specific OutComes - MBA

 

PSO1: Learner will be able to identify the key issues faced by a business or strategic business unit, utilize qualitative and quantitative methods to explore and solve critical business problems

 

PSO2: Students will be able to incorporate diversity and multicultural perspectives while making business decisions as an entrepreneur or manager.

MBA Semester-I

 

Subject Code: MBA-101

Title of the Course:  FOUNDATIONS OF MANAGEMENT

Course Outcomes:

CO1: Ability to execute managerial tasks of planning, organizing and controlling.

CO2:Understand the different styles of leadership and its impact on decision makingprocess.

CO 3: Demonstrate the roles, skills and functions of management.

CO 4: Understand the complexities associated with management of human resources in the organizations and integrate the learning in handling those complexities.

 

Subject Code: MBA-102

Title of the Course:ACCOUNTING FOR MANAGERS

Course Outcomes:

CO1:Understand different accounting concepts and conventions.

CO2:Prepare financial statements in accordance with generally accepted AccountingPrinciples.

CO 3:Analyze financial statements with the help of various tools and techniques ofaccountancy.

CO 4: Identify and analyze complex financial accounting problems and opportunities inreal life situations.

 

Subject Code:  MBA-103

Title of the Course:  BUSINESSECONOMICS

Course Outcomes:

CO1: Understand fundamental conceptual foundations of micro &macroeconomics.

CO2: Describe the concept of demand, supply and equilibrium position of the business

CO3: Apply economic analysis to optimally allocate scarce resources to meet the managerial objectives.

CO 4: Understand the concept and implications for the management of business cycle andalso Inflation

 

Subject Code:  MBA-104

Title of the Course:  LEGAL ASPECTS IN BUSINESS

Course Outcomes:

CO1:Analyse the laws relating to Competition Commission Act, 2002 and Consume Protection Act, 1986

CO2:Describe the provision relating to Right to Information Act, 2005

CO 3: Ability to analyze the Sales of Goods Act, 1930

CO 4:Understand and analyze the Information Technology Act, 2000 andPatents Act

 

Subject Code:  MBA-105

Title of the Course:  BASICS OF MARKETING

Course Outcomes:

CO 1:Evaluate the significance of marketing

CO 2:Analyze the relationships between marketing management and the political, economic, legaland social policies and its impact on business.

CO 3: Identify the role and significance of various elements of marketing mix.

CO 4:Describe the role and relevance of marketing organization in current marketing conditions.

 

Subject Code:  MBA-106

Title of the Course:  QUANTITATIVE TECHNIQUES

Course Outcomes:

CO 1:Understand relevance & need of quantitative methods for making businessDecisions

CO 2:Apply quantitative methods to solve a variety of business problems

CO 3:Understand and interpret statistical information

CO 4: Demonstrate a sound knowledge of fundamentals of statistics and statisticalTechniques

 

Subject Code:  MBA-107

Title of the Course:  INFORMATION TECHNOLOGY

Course Outcomes:

CO1: Apply principles of data management to ensure the integrity of information.

CO2:Describe elements of Information Technology: Hardware, Software, Data, andTele-communications.

CO 3: Interpret, produce, and present work-related documents and information effectivelyand accurately.

CO 4:Analyze technical requirements to determine resource requirements.

 

Subject Code: MBA-202

Title ofthe Course:MANAGERIAL COMMUNICATION

Course Outcomes:

CO1:Analyze situations using a variety of communication theories and models to determinehow to make improvements in the situations.

CO2: Evaluate personal communication, verbal and non-verbal, formal and informal, toidentify specific areas for improvement.

CO 3: Design organizational communication that effectively uses presentations, reports, andmass communication.

CO 4: Evaluate ethical issues in all forms of communication within organizations.

 

Subject Code:  SKF-101

Title of the course:SOFT SKILL-I

Course Outcomes:

CO1: The student will be able to develop his/her personal traits and expose their personality effectively.

CO2: The Students will be able to find their strength, talent and can develop it.

CO3: The students can develop their attitude, discipline and their personal value.

CO4: The Student will understand the Etiquette and Manners and Office Habits

 

MBA Semester-II

 

Subject Code:  MBA-201

Title of the course:  BUSINESSENVIRONMENT

Course Outcomes:

CO1: Describe the Business Landscape, External Business Environment, the Interaction betweenExternal and Internal Environments.

CO2: Understand the contemporary changes in the global business environment.

CO3: Develop Skills to identify and differentiate various Micro and Macro factors affectingfunctioning of Business.

CO4: Analyze Indian Economy in light of changing government regulatory policies.

 

Subject Code: MBA-202

Title ofthe Course: ORGANIZATION DEVELOPMENT &CHANGE

Course Outcomes:

C01: Understand the importance of change in organization to meet the competition indynamic environment.

C02: Explain the reason and symptoms of resistance to change and also describe thestrategies to overcome resistance.

C03: Understand the importance of organization culture, organization development and organization effectiveness.

C04: Assess and analyze the symptoms, causes and effects of stress.

 

Subject Code:  MBA-203

Title of the course:  TOTAL QUALITY MANAGEMENT

Course Outcomes:

CO1: Evaluate the principles of quality management and to explain how these principles canbe applied within quality management systems.

CO2: Identify the key aspects of the quality improvement cycle and to select and useappropriate tools and techniques for controlling, improving and measuring quality.

CO3: Critically appraise the organizational, communication and teamwork requirements foreffective quality management

CO4: Critically analyze the strategic issues in quality management, including current issuesand developments, and to devise and evaluate quality implementation plans

 

Subject Code:  MBA-204

Title of the course:  INTERNATIONAL MARKETING 

Course Outcomes:

CO1: Develop an understanding of major issues related to international marketing.

CO2: Assess an organization’s ability to enter and compete in international markets.

CO3: Exhibit competency in researching and analyzing trends in global markets and in modernmarketing practice

CO4: Adapt and implement the basic elements of the marketing mix to successfully introduceproducts and services in a global context.

 

Subject Code:  MBA-205

Title ofthe course:  FINANCIAL MANAGEMENT 

Course Outcomes:

CO1: Understand and analyze working capital management

CO2: Describe concepts of Financial Management

CO3: Gain knowledge about dividend policies and various dividend models.

CO4: Work upon capital structure as per theories of capital structure

                                                

Subject Code:  MBA-206

Title of the course:  MANAGEMENT OF HUMANRESOURCE                                                 

Course Outcomes:

CO1: Understand the key components of managing people in organizations.

CO2: Describe the nuances of human resource management systems.

CO3: Manage HR practices as competitive tool for organizational excellence.

CO4: Evaluate the process of recruitment and selection.

 

Subject Code:  MBA-207

Title of the course:  ADVANCED COMPUTER SKILLS 

CourseOutcomes:

CO1: Describe the usage & necessity of computers in business and society.

CO2: Utilize the Internet Web resources and evaluate on-line e-business system.

CO3: Describe various types of networks network standards and communication software.

CO4: Asses and analyze the various functions of operating system and to attain knowledge about the security issues in thecomputer.

 

Subject Code: SKF-201

Title of the course: SOFT SKILLS-II 

Course Outcomes:

CO1: Effectively communicate through verbal/oral communication and improve the listening skills. Write precise briefs or reports and technical documents.

CO2: Become more effective individual through goal/target setting, self-motivation and practicing creative thinking.

CO3: Actively participate in group discussion / meetings / interviews and prepare & deliver presentations.

CO4: Function effectively in multi-disciplinary and heterogeneous teams through the knowledge of team work, Inter-personal relationships, conflict management and leadership quality.

 

MBA Semester-III

 

Subject Code:  MBA-301

Title of the course:  PROJECT MANAGEMENT

Course Outcomes:

CO1: Explain accurately the processes and interactions a practitioner undertakes to achieve project goals.

CO2: Analyze the iterative processes of a project correctly.

CO3: Identify and effectively communicate best practices within the framework of projects management.

CO4: Evaluate and describe the process of progressive elaboration.

 

 

Subject Code:  MBA-302

Title of the course:  ENTREPRENEURSHIP AND MANAGING SMALL &MEDIUM BUSINESSES

Course Outcomes:

CO1: Understand the importance of defining the right strategy for the SME in a fast changing world and to apply specific tools, models and processes.

CO2: Know the parameters to assess opportunities and constraints for new business ideas

CO3: Understand the systematic process to select and screen a business idea

CO4: Design strategies for successful implementation of ideas

 

 

Subject Code:  MBA-303

Title of the course:  RESEARCH METHODOLOGY

Course Outcomes:

CO1: Develop understanding on various kinds of research, objectives of doing research, research process, research designs and sampling.

CO2: Have basic knowledge on qualitative research techniques

CO3: Have adequate knowledge on measurement & scaling techniques as well as the quantitative data analysis

CO4: Have basic awareness of data analysis-and hypothesis testing procedures

 

Subject Code:  MBA-305A

Title of the course:  CORPORATE TAX PLANNING

Course Outcomes:

CO1:Identify the difference between tax evasion and tax planning.

CO2: Describe how the provisions in the corporate tax laws can be used for tax planning.

CO3: Explain different types of incomes and their taxability and expenses and their deductibility.

CO4:Identify tax planning opportunities and challenges for corporations

 

Subject Code:  MBA-305B

Title ofthecourse:  FINANCIAL SERVICES AND MARKETS

Course Outcomes:

CO1: Understand the financial system and economic development

CO2:Understand the role and function of the financial system in reference to the macro economy.

CO3:Demonstrate an awareness of the current structure and regulation of the Indian financial services sector.

CO4:Evaluate and create strategies to promote financial products and services

 

SubjectCode:  MBA-305C

Title ofthecourse:  STRATEGIC FINANCIAL MANAGEMENT

Course Outcomes:

CO1: Various functions associated with making successful Financial strategy for business units

CO2: Practice and procedures relating to valuation of Business

CO3: An insight into management of various long term financing Instruments

CO4: To understand and appreciate in comprehensive manner how finance managers contribute to the effective decision making

 

Subject Code:  MBA-305D

Title of the course:  INVESTMENT ANALYSIS AND PORTFOLIO MANAGEMENT

Course Outcomes:

CO1: Know the risk return associated with different investments

CO2: Gain the knowledge about capital market and various investment avenues

CO3: Understand different techniques of evaluating the investments

CO4: Analyze and understand the investment decisions and portfolio performance

 

Subject Code: MBA-306A

Title of the course: MARKETING OF SERVICES

Course Outcomes:

CO1:Develop understanding of issues in service marketing

CO2: Students will demonstrate strong conceptual knowledge in the functional area of marketing management.

CO3: Students will demonstrate effective understanding of relevant functional areas of marketing management and its application.

CO4: Students will demonstrate analytical skills in identification and resolution of problems pertaining to marketing management.

 

Subject Code:  MBA-306B

Title of the course:  RURAL MARKETING

Course Outcomes:

CO1:Develop understanding of issues in rural markets

CO2: Gain Conceptual knowledge about rural marketing with special reference to Indian context.

CO3: Develop understanding of distribution channels, marketing strategies, etc. in the context of rural markets in India

CO4:Analyse opportunities and emerging challenges in the upcoming rural markets.

 

Subject Code:  MBA-306C

Title of the course:  CONSUMER BEHAVIOR

Course Outcomes:

CO1:Identify the dynamics of human behavior and the basic factors that influencethe consumers decision process

CO2: Demonstrate how knowledge of consumer behavior can be applied to marketing

CO3: Display critical thinking and problem solving skills

CO4: Gain, evaluate and synthesize information and existing knowledge from a number of sourcesand experiences

 

Subject Code:  MBA-306D

Title of the course:  PRODUCT AND BRAND MANAGEMENT

Course Outcomes:

CO1: Apply the fundamental concepts of product and brand development and management.

CO2: Use the brand positioning framework to develop a brand, keep it relevant, expand a brand internationally, and reposition a brand.

CO3: Explore key components of brand positioning and how these components work together in creating brand strategy.

CO4: Design specific strategies to grow and sustain brand equity over the long-term.

 

Subject Code:  MBA-307A

Title of the course:  HRD STRATEGIES AND SYSTEMS

Course Outcomes:

CO1:Analyze and understand how HRD links into strategic HRM and the overall corporate objectives and strategies of the organisation

CO2: Identify and understand the role of the HRD practitioner in the development and implementation of strategic HRD plans

CO3: develop a critical understanding of the various philosophies surrounding the area of HRD

CO4: Students will demonstrate analytical skills in identification and resolution of problems pertaining to HRD

 

Subject Code:  MBA-307B

Title of the course:  NEGOTIATIONS & CONFLICT MANAGEMENT

Course Outcomes

CO1: Recognize the nature of conflict and its impact on interpersonal relationships and organizations.

CO2: Effectively utilize and apply conflict intervention strategies such as coaching, negotiation, and system design in management and resolution of conflict.

CO3: Integrate and appropriately apply a broad range of theoretical concepts processes and methodologies in analyzing and resolving conflict.

CO4: Demonstrate appropriate negotiation skills to handle conflicts.

 

SubjectCode:  MBA-307C

Title of thecourse:  TRAINING & DEVELOPMENT

Course Outcomes:

CO1:Develop an understanding of the evolution of training & development from a tactical to a strategic function

CO2: Learn how design a training module and execute it

CO3: Evaluate training materials for trainees of different experiential levels

CO4:Identify and describe learning styles and also relate learning styles to activity types and tasks

 

SubjectCode:  MBA-307D

Title of the course:  MANPOWER PLANNING

Course Outcomes:

CO1:Understand the HR Management and system at various levels in general and in certain specific industries or organizations

CO2: Analyse the issues and strategies required to select and develop manpower resources

CO3: Develop relevant skills necessary for application in HR related issues

CO4:Integrate the understanding of various HR concepts along with the domain concept in order to take correct business decisions

 

Subject Code:  MBA-308A

Title of the course:  International Business

Course Outcomes:

CO1:Apply domain knowledge progressively by understanding international business processes and practices.

CO2:Practice value-based learning by understanding and demonstrating ethical practices through sustained efforts

CO3:Exhibit managerial skills to solve local and global business complexities

CO4:Demonstrate global competence, cultural sensitivity and adaptability to face the challenges of international business environment.

 

Subject Code:  MBA-308B

Title of the course:  International Management

Course Outcomes:

CO1:Apply domain knowledge progressively by understanding international business processes and practices.

CO2:Practice value-based learning by understanding and demonstrating ethical practices through sustained efforts Use

CO3:  ExploreExhibit managerial skills to solve local and global business complexitiesexplore

CO4: Design Demonstrate global competence, cultural sensitivity and adaptability to face the challenges of international business environment.

 

Subject Code:  MBA-308C

Title of the course:  Multilateral Trade Agreements and Regulations

Course Outcomes:

CO1: Be familiar with various environmental factors and forces that affect a firm’s overseas operations and learn to manage international business.

CO2: Study basic concepts of trading blocs, elements of EXIM.

CO3:Understand the basic concepts of Trading Blocs & factors of production

CO4:Understand new changes & developments in the policy framework of international business.

 

Subject Code:  MBA-309A

Title of the course:  Cloud Computing

Course Outcomes:

CO1:Remembering how cloud deployment is done.

CO2:Usage and utility of cloud data centers.

CO3:Build the cloud infrastructure.

CO4:Overview cloud security and services

 

Subject Code:  MBA-309B

Title of the course:  E-Governance & Framework of ICT

Course Outcomes:

CO1:Understand the basic tenets, trends, issues and opportunities of ICT implementation in the processes of Governance.

CO2:Identify the maturity of ICT implementation in public sector from its initial phases of egovernment.

CO3: Identify the key management and technical components responsible for ensuring objectives of good governance through e-governance.

CO4: Understand the process of preparing and outsourcing software projects using RFPs, DPRs as well as prepare software contracts for outsourcing the related ICT based projects

 

Subject Code:  MBA-309C

Title of the course:Computer Networks

Course Outcomes:

CO1:Analyze the requirements for a given organizational structure and select the most appropriate networking architecture and technologies.

CO2:Have a basic knowledge of the use of cryptography and network security

CO3: Specify and identify deficiencies in existing protocols, and then go onto formulate new and better protocols.

CO4: Analyze, specify and design the topological and routing strategies for an IP based networking infrastructure

 

Subject Code:  MBA-309D

Title of the course:  Web Technologies

Course Outcomes:

CO1:Students are able to develop a dynamic webpage by the use of java script and DHTML.

CO2:Students will be able to connect a java program to a DBMS and perform insert, update and delete operations on DBMS table.

CO3:Students will be able to write a server side java application called Servlet to catch form data sent from client, process it and store it on database

CO4:Students will be able to write a server side java application called JSP to catch form data sent from client and store it on database

 

Subject Code: SKF-301

Title of the course: SOFT SKILL-III

Course Outcomes:

CO1: The student will become well – versed with the behavioral skills.

CO2: They will also understand the role of body language and non-verbal communication during the interview process.

CO3: Student will be able to set a team work and strong team building.

CO4: Student will be able to manage and save the time effectively.

 

MBA Semester-IV

                                                                   

Subject Code: MBA-401

Title of the course:  STRATEGIC MANAGEMENT

Course Outcomes:

CO1: Understand the strategic decisions that organizations make and have an ability to engage in strategic planning.

CO2: Explain the basic concepts, principles and practices associated with strategy formulation and implementation.

CO3: Integrate and apply knowledge gained in formulation and implementation of strategy fromholistic and multi-functional perspectives.

CO4: Analyze & resolve malfunctioning & variance in strategic implementation through control mechanism.

 

Subject Code:  MBA-402

Title of the course:  FAMILY BUSINESS MANAGEMENT &SUCCESSIONPLANNING

Course Outcomes:

CO1: Differentiate the family with family business.

CO2: Understand the governance issues and conflict in family business.

CO3: Understand issues and challenges in family business and closely held family

Business

CO4: Know the role of non-family members and succession planning

 

Subject Code: MBA-403

Title of the course: BUSINESS ANALYTICS

Course Outcomes:

CO1: Recognize, understand and apply the language, theory and models of the field of business analytics.

CO2: Critically analyze, synthesize and solve complex unstructured business problems.

CO3: Understand and critically apply the concepts and methods of business analytics

CO4: Interpret results/solutions and identify appropriate courses of action for a given managerial situation whether a problem or an opportunity

 

Subject Code:  MBA-405

Title of the course:  OPERATIONS MANAGEMENT

Course Outcomes:

CO1: Identify the elements of operations management and various transformation processes to enhance productivity and competitiveness.

CO2: Analyze and evaluate various facility alternatives and their capacity decisions, develop a balanced line of production & scheduling and sequencing techniques in operation environments.

CO3: Understand role of supervisors in organizations, including for-profit organizations, non- profit organizations, and government organizations.

CO4: Solve organization problems, individually and/or in teams, using quantitative, qualitative, and technology-enhanced approaches.

 

Subject Code: MBA-406A

Title of the course: BANKING AND INSURANCE

Course Outcomes:

CO1: Gain institutional and practical knowledge of Banking and Insurance.

CO2: Attain knowledge about the structure and new emerging trends in Indian banking system

CO3: Asses and analyze the working of Insurance companies according to the prescribed provisions given by the Insurance Regulatory and Development Authority of India

CO4: Describe Key functions & role of Banking & Insurance in economy

 

Subject Code: MBA-406B

Title of the course:  DERIVATIVES & RISKMANAGEMENT

Course Outcomes:

CO1: Demonstrate an understanding of pricing forwards, futures and options contracts

CO2: Explain the binomial model and its extension in continuous time to the Black-Scholes model.

CO3: Exhibit critical thinking, analytical and problem solving skills in the context of derivatives

pricing and hedging practice.

CO4: Analyze and price diverse derivatives products to generate an optimal risk management

strategy.

 

Subject Code:  MBA-406C

Title of the course:  INTERNATIONAL FINCANCE

Course Outcomes:

CO1: Basic understanding of International financial management and balance of payment

CO2: Knowledge with regard to concepts like arbitrage, parity theories and shall be able to demonstrate the relationship between inflation interest rates & Exchange rates.

CO3: Proficiency in long term asset liability management like international capital budgeting and international capital structures

CO4: Proficiency in short term asset liability management like international cash receivables management and international inventory management

 

Subject Code: MBA-406D

Title of the course:GLOBAL CAPITAL MARKET

Course Outcomes:

CO1: Understand the basic theories and concept of Global Capital Markets

CO2: Analyze European, Japanese US markets and financial reforms

CO3: Develop an understanding of working of multilateral financial institutions

CO4: Understand export credit systems and challenges

 

Subject Code:  MBA-407A

Title of the course:  ADVERTISING & SALESMANAGEMENT

Course Outcomes:

CO1: Describe process and key decision areas for effective management in advertising.

CO2: Understand the legal framework and role of ethics in advertising

CO3: Explain the steps involved in sales force management.

CO4: Forecast and prepare sales plan.

 

Subject Code: MBA-407B

Title of the course:RETAIL MANAGEMENT

Course Outcomes:

CO1: Explain how factors of culture, economics, legal requirements, political activity,technology,

the internet and the news media affect the operation of organizations in a global environment

CO2: Describe the actions taken to acquire and retain customers; produce goods and services; andmeasure/track financial performance

CO3: Describe the key actions to be taken to effectively and efficiently utilize organizational

resources to achieve stated purpose and goals.

CO4: Demonstrate the skills needed to develop ideas and make decisions based on ethics,      proper research, analysis, and critical thinking.

 

Subject Code:  MBA-407C

Title of the course:  INTERNATIONAL MARKETING

Course Outcomes:

CO1: Understand international marketing concepts

CO2: Evaluate international marketing environment

CO3: Differentiate international markets strategies, from domestic market strategies

CO4: Gain exposure international promotional strategy

 

Subject Code: MBA-407D

Title of the course:CUSTOMER RELATIONSHIP MANAGEMENT

Course Outcomes:

CO1: Understand the basic concepts of Customer relationship management

CO2: To understand marketing aspects of Customer relationship management.

CO3:Learn basics of analytical Customer relationship management.

CO4:Understand basics of operational Customer relationship management.

 

Subject Code: MBA-408A

Title of the Course:INDUSTRIAL RELATIONS & LABORLAWS

Course Outcomes:

CO1: Understand judicial setup of labour laws.

CO2: Outline the important causes & impact of Industrial disputes.

CO3: Describe the provision of wage legislations, in reference to payment of wages Act

1936, Minimum wages Act 1948 & Payment of Bonus act 1965.

CO4: Understand provision of social security legislations, in reference to EmployeesState Insurance act1948, Employees provident Fund act 1952, Payment of Gratuity act 1972.

 

Subject Code: MBA-408B

Title ofthe Course: STRESS MANAGEMENT

Course Outcomes:

C01: Analyze the symptoms, causes and effects of personal and academic stressors in order to

        implement appropriate stress management techniques.

C02: Describe different models of stress.

C03: Discuss personality traits, life events and stress , coping style and strategies of stress

C04: Understand concept and importance of time management.

 

Subject Code:MBA 408C

Title of the course:INTERNATIONAL HUMAN RESOURCE MANAGEMENT 

Course Outcomes:

CO1: Identify and Understand issues and practices pertaining to the major HRM functions within the context of a multinational environment

CO2: Define, explain and compare perspectives and theories related to IHRM

CO3: Make use of an in-depth understanding of research in IHRM to critically analyze theories, perspectives, and practical problems facing contemporary firms

CO4: Systematically illustrate, define, categorize, and analyze a broad range of issues and problems facing MNCs in their IHRM activities

 

Subject Code: MBA-408D

Title of the course:ORGANIZATIONAL DEVELOPMENT

Course Outcomes:

CO1: Understand the basic theories upon which the field of OD is based

CO2: Understand the challenges of leading a planned change initiative and methods to increase the likelihood of success

CO3: Develop a working knowledge of all aspects of the OD intervention process including entering and contracting, data collection and diagnosis, intervention methodologies, implementation, and sustaining change

CO4: Understand the unique challenges of attempting an organization transformation

 

Subject Code:  MBA-409A

Title of the course:Global Business Strategy

Course Outcomes:

CO1: Understanding the Global Business Environment and the development of firms with international operations, including Multinational Enterprises (MNEs); multinational firms in a globalised world

CO2:Develop an understanding of Global Financial Institutions, Regional Trade Associations, Institutions of the Multilateral Trading System

CO3:Understanding how international business is affected by the many different types of environments (i.e. economic, political, social, cultural, financial, technological) in which it operates; Cultural differences and their effects on international business

CO4: Design Understanding innovation, technology diffusion and digital divide

 

Subject Code:  MBA-309B

Title of the course:  Foreign Trade Policy and Management

Course Outcomes:

CO1: Identify major product decisions that are necessary for export markets.

CO2:Communicate effectively using basic Foreign Trade related vocabulary with specific importance on terms associated with Export Procedure and Documentation.

CO3:Identify factors that indicate strong potential export market in order to define market selection systems

CO4:Learn various documents used at the time of Export- Import of goods andØ services

 

Subject Code:  MBA- 409C

Title of the course:  Foreign Trade Financing and Documentation

Course Outcomes:

CO1:Identify major product decisions that are necessary for exportmarkets. 

CO2: Communicate effectively using basic Foreign- Trade related vocabulary with specific importance on terms associated with Export Procedure anddocumentation

CO3:Identify factors that indicate strong potentialØ export market in order to define market selection systems

CO4:Identify factors that indicate strong potentialØ export market in order to define market selection systems

 

Subject Code:  MBA-409D

Title of the course:  Cross Cultural Issues and International Business Negotiations

Course Outcomes:

CO1:Understand of the impact of an international context on management practices based on culture

CO2:Explain and evaluate frameworks for guiding cultural and managerial practice in international business.

CO3:Identify the cross cultural issues in the world.

CO4:Understand and appreciate the cultural and managerial practice in international business

 

Subject Code:  MBA-410D

Title of the course:  Digital Marketing

Course Outcomes:

CO1:  Analyse the confluence of marketing, operations, and human resources in real-time delivery.

CO2: Comprehend the importance of conversion and working with digital relationship marketing.

CO3:Explain emerging trends in digital marketing and critically assess the use of digital marketing tools by applying relevant marketing theories and frameworks.

CO4:Interpret the traditional marketing mix within the context of a changing and extended range of digital strategies and tactics.

 

Subject Code:MBA-410B

Title of the course:  E-Customer Relationship Management

Course Outcomes:

CO1: Appreciate the strategic nature of e-CRM.

CO2:Understand the various business models such as “organization by function” and “organization aligned to specific groups of customers”, operating procedures, and technological standards in e-CRM.

CO3:Identify major Internet sources for carrying oute-CRM.

CO4:Understand the e-CRM technologies such as data warehousing and data mining for carrying out market research, facilitating customer acquisition, and building customer loyalty

 

Subject Code:  Business Intelligence & Applications

Title of the course:  MBA-410C

Course Outcomes:

CO1: Describe the concepts and components of Business Intelligence (BI)

CO2:Critically evaluate use of BI for supporting decision making in an organisation.

CO3:Understand and use the technologies and tools that make up BI (e.g. Data warehousing, Data reporting and use of online analytical processing (OLAP)).

CO4:Understand and design the technological architecture that underpins BI systems.

 

Subject Code: MBA-410D

Title of the course: Software Quality Assurance

Course Outcomes:

CO1:Create and apply a software quality assurance plan for all software projects

CO2:Create and manage a software quality assurance team

CO3:Conduct and facilitate inspections, product reviews, walk-throughs, and audits

CO4:Create and maintain appropriate metrics to measure and maintain quality

 

Subject Code:SKF-401

Title of the course: Soft Skill-IV

Course outcomes:

CO1: Demonstrate soft skills required for business situations

CO2: Analyze the value of soft skills for career enhancement

CO3: Apply soft skills to workplace environment.

CO4: Confidently participate in GD and interview process

Academic Programs


Postgraduate

MBA

Eligibility: Graduation with Minimum 50% Marks
Duration: 2 Years
View Syllabus
Full Time

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