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School of Business Management & Commerce

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Commerce

Bachelor of Commerce (B.Com )

Desh Bhagat School of Business Management & Commerce, having a gigantic thriving and aptitude for the procurement of meticulous education, has metamorphosed business & commerce education by utilizing its most sophisticated and innovative assets to assimilate multifaceted brilliance in the dynamic aspirants of B.Com and M.Com course in Punjab. The incredible accentuation of DBU lies in the blossoming of a new breed of prudent and capable business brains imbued with novelty and humane sensitivities. These yearning business brains if saturated with holistic and fortifying business methodologies can sprout stimulating achievements. So, after scrutinizing a wide gamut pedagogies of the internationally head foundations of Business studies, DBU perceived its unmistakable legitimate assertion of the most assiduous curriculum of its B.Com and M.Com Course.

Desh Bhagat School of Business Management & Commerce is viably inclined towards disseminating comprehensive capabilities of International Business and Human Resource Management to instill the tangible professional attributes in the students. The commendable identities of the administration and business, having pertinent experience of professional intricacies and benchmark educational module, are mentoring their myriad capabilities to the students, here, at DBU in the guise of dignitary academics. Apart from inculcating syllabi eminence, all the students pursuing a course in business management & commerce even from undergraduate to the doctorate level, have been furnished and imbibed with the tremendous organizational abilities of analyzing, reasoning, creativity and visionary leadership by assigning their rich interface with acumen names of corporate sector. These innumerable professional activities inculcate the affluent asset of multifaceted anticipations in the students which ultimately germinates heap of future perspectives for them.

So, Desh Bhagat School of Business Management & Commerce has dominatingly secured a universal recognition by nurturing and empowering the huge international corporate segments with its exemplary business brains.

VISION OF DEPARTMENT

To be globally recognized as a Centre of Excellence in the field of Business studies, Commerce, accountancy and economics through value-based education, Research & innovation. To provide best possible human resources to society in the field of Management and Commerce

 

MISSION OF DEPARTMENT

M1: To Inspire and empower the students to become innovative entrepreneurs and worthy management professionals.

M2: To turn individuals into cross functional leaders and strategists that can skilfully handle challenges affecting businesses transversely in a dynamic and an interconnected world

M3: Develop linkages with world class educational institutions and R&D organizations for excellence in teaching, research and consultancy services.

 

PROGRAMOUTCOMES –B.Com

PO1.Domain knowledge: Domain Knowledge Gain domain knowledge for understanding business dilemma and make effective decisions.

PO2.Problem analysis: Apply theories, appropriate techniques and strategic tools for planning, analysis and execution.

PO3. Design/development of solutions: Demonstrate effective planning abilities including time management, resource management, delegation skills and organizational skills. Develop and implement plans and organize work to meet deadlines.

PO4.Conduct investigations of complex problems: Use research-based knowledge including design of experiments, analysis and interpretation of data, and synthesis of the information to provide valid conclusions.

PO5.Modern tool usage: Learn, select, and apply apposite methods and procedures, resources, and modern computing tools within rational limits to achieve optimum output.

PO6. The Manager and Society: Apply reasoning informed by the contextual knowledge to assess societal, health, safety and legal issues and the consequent responsibilities relevant to the professional management practices.

PO7. Environment and sustainability: Understand the impact of the corporate activities in societal and environmental contexts, and apply knowledge to cope up with need for sustainable development.

PO8. Business Ethics: Apply ethical principles and nurture commitment to personal and professional ethics in all aspects of business practice

PO9.Individual and team work: Develop leadership skills by working effectively in teams

PO10.Communication: Enhance verbal, written and presentation skills in students and make them able to comprehend and write effective reports, make effective presentations and documentation, and give and receive clear instructions.

PO11.Project management and finance: Exhibit knowledge and understanding of management principles and apply these to one’s own work, as a member and leader in a team. Manage projects in multidisciplinary environments.

PO12. Life-long learning: Create an interest to engage in continuous learning independently to improve knowledge and develop competencies.

 

PROGRAM EDUCATIONAL OBJECTIVES

PEO1. To equip students with fundamental concepts of core domain subjects like marketing, finance, human resource management along with technical competency to work effectively in various managerial domains.

PEO2. To provide practical exposure of working with real time cases and to facilitate with regular industrial training and industry visits to meet the basic requirements of management process.

PEO3.To prepare students for analysis of political, economic, financial, social, technological and legal environmental factors that is relevant for strategic decision-making in a global organization. Also to Evaluate and develop recommendations regarding a corporate business strategy for an international market

 

PROGRAMME SPECIFIC OUTCOMES –B.Com

PSO1:Student will be able to acquire relevant financial accounting& managerial career skills, applying both quantitative and qualitative knowledge to their future careers in business.

PSO2:Learners will be able to recognize features and roles of businessmen, entrepreneur, managers, consultant, which will help learners to possess knowledge and other soft skills and to react aptly when confronted with critical decision making.

 

B.COM Semester-I

 

Subject Code: BCOM-101

Title of the course:Financial Accounting- I

Course Outcomes:

CO1:Understand different accounting concepts and conventions. 

CO2:Prepare financial statements in accordance with generally accepted Accounting Principles (GAAP). 

CO3:Be familiar with the rules governing accounting transactions.

CO4:Analyze financial statements with the help of various tools and techniques of accountancy

 

Subject Code: BCOM-102

Title of the course:Micro Economics

Course Outcomes:

CO1:Understand Micro Economic concepts and inculcate an analytical approach to the subject matter.

CO2: Describe various economic theories to understand the demand and supply forces.

CO3:Apply economic reasoning to solve business problems by understanding various micro variables in the economy.

CO4: Understand market forms and attain knowledge about normal & super profit and shut down point of the firms and industry.

 

Subject Code: BCOM-103

Title of the course:Principles and Practices of Management

Course Outcomes:

CO1:Understand the concept & functions and importance of management and its applications to achieve organizational goals.

CO2:Describe principles, functions and different management theories for smooth running of business.

CO3: Demonstrate knowledge of authority, delegation and Responsibility

CO4: Exhibit various styles of leadership.

 

Subject Code: BCOM-104

Title of the course:Business Statistics

Course Outcomes:

CO1:Understand principles and concepts of business statistics to analyze and interpret statistical data.

CO2:Describe index numbers, regression analysis, correlation and other tools to compare numeric variables.

CO3: Learn the basic concepts of statistical tools which enable them to understand basic business policies

CO4:  Use applications of various statistical tools.

 

Subject Code: BCOM-105

Title of the course:Commercial Law

Course Outcomes:

CO1: Describe fundamentals of Company Law and provisions of the Companies Act of 2013.

CO2: Understand concepts involving in company law and provisions of Indian contract act.

CO3: Acquaint with Introduction, Objective Commencement &Application and redressal agencies of Consumer protection act.

CO4: Understand rights prescribed under Right to Information act its definitions, Right to Information & Obligations and functions of Public Authorities

 

Subject Code: BCOM-106

Title of the course:General English

Course Outcomes:

CO1:Identify and understand phrase or sentence groups and to grasp meaning of words and sentences.

CO2:Use appropriate vocabulary and use correct grammatical items;

CO3: Write neatly and legibly with reasonable speed

CO4: Spell words correctly and write neatly, legibly with reasonable speed and use appropriate vocabulary

 

Subject Code:  BCOM-107

Title of the course:  Fundamentals of Computer

Course Outcomes:

CO1:  Understand and get familiar with computer environment & operating systems

CO2:  Gain knowledge among students in applications of internet in education of commerce.

CO3: Have practical knowledge and exposure to MS-Excel

CO4: Develop competence in database management

 

Subject Code:  SKF-101

Title of the course:  Soft Skill-I

Course Outcomes:

CO1: The student will be able to develop his/her personal traits and expose their personality effectively.

CO2: The Students will be able to find their strength, talent and can develop it.

CO3: The students can develop their attitude, discipline and their personal value.

CO4: The Student will understand the Etiquette and Manners and Office Habits

 

Subject Code:  EVS-101C*

Title of the course:  Environment Studies

Course Outcomes:

CO1: Developing an attitude of concern for the environment.

CO2:Motivating public to participate in environment protection and environment improvement.

CO3:Acquiring skills to help the concerned individuals in identifying and solving environmental problems

CO4: Striving to attain harmony with Nature.

 

B.COM Semester-II

 

Subject Code: BCOM-201

Title of the course:Financial Accounting- II

Course Outcomes:

CO1:Understand the concept of Consignment and learn the accounting treatment of the various aspects of consignment.

CO2:Appreciate the need for negotiable instruments and procedure of accounting for bills honored and dishonored. Differentiate Trade bills from Accommodation Bills.

CO3:Distinguish Joint Venture and Partnership and to learn the methods of maintaining records under Joint Venture.

CO4:Understand the meaning and features of Non-Profit Organizations. Learn to prepare Receipts & Payment Account, Income & Expenditure Account and Balance Sheet for Non-Profit Organizations.

 

Subject Code: BCOM-202

Title of the course:MACRO ECONOMICS

Course Outcomes:

CO1: Understand definition, types, consequences, causes and measures to control inflation in the economy

CO2: Explain the concept, importance and determination of consumption and investment in the economy

CO3: Understand Gross National Product (GNP), Net National Product (NNP), Income at Factor cost or National Income at Factor Prices, Per Capita Income, Personal Income (PI), Disposable Income etc.

CO4: Describe basic concept of Macro Economics and its application.

 

Subject Code: BCOM-203

Title of the course:Mercantile Law

Course Outcomes:

CO1:  Have basic practical knowledge supported by text books including up-to-date information regarding contract of sale of goods, conditions and warranties, transfer of ownership, performance and remedial measures in the act

CO2: Use basic theoretical and practical knowledge about negotiation of instruments like bills of exchange, promissory notes and cheque.

CO3: Attain knowledge about the provisions related to approval, registration, licensing, safety, health, welfare and employment of workers under the act

CO4: Asses and analyze the working authorities in respect of industrial disputes.

 

Subject Code: BCOM-204

Title of the course:Export Management and Procedure

Course Outcomes:

CO1:Explain the concepts in custom clearance in international business with respect to foreign trade

CO2:Apply the current custom clearance phenomenon and to evaluate the global business environment in terms of economic, social and legal aspects

CO3:Analyze the principle of international business and strategies adopted by firms to for exporting products globally

CO4:Integrate concept in custom clearance concepts with functioning of global trade

 

Subject Code: BCOM-205

Title of the Course:Organization Behavior

Course Outcomes:

CO1: Understand the behavior of people as individual and members of the group.

CO2: Understand the importance of managing people at the work place by using learning, perception and personality theories.

CO3: Explain the importance of leadership, communication and controlling in organization.

CO4: Understand the foundation of group dynamics and the nature of conflict and it's management.

 

Subject Code: BCOM-206

Title of the course:Issues in Indian Commerce

Course Outcomes:

CO1:Gain in-depth knowledge on present issues in Indian commerce- its recent developments, and impending challenges

CO2:Understand the contemporary changes in the global business environment.

CO3:Analyze Indian Economy in light of changing government regulatory policies.

CO4: Understand Economic development and economy’s prevailing scenario

 

Subject Code: BCOM- 207

Title of the course:Professional Competencies in IT

Course Outcomes:

CO1:Understand and get familiar with computer environment & operating systems

CO2:Gain knowledge among students in applications of internet in education of commerce.

CO3:Have practical knowledge and exposure to MS-Excel

CO4:Develop competence in database management

 

Subject Code: SKF-201

Title of the course:Soft Skill-II

Course Outcomes:

CO1: Students can improve positive attitude.

CO2: Students can set their goal and improve strategy to achieve goals.

CO3: Students can improve their activities of reading and become an effective reader.

CO4: students can better understand and manage their stress.

 

B.COM Semester-III

 

Subject Code: BCOM-301

Title of the course:Corporate Accounting-I

Course Outcomes:

CO1:  Describe the provisions of Companies Act 2013

CO2:Understand Equity Share Capital.

CO3: Understand Underwriting of Shares and Debentures

CO4: Evaluate and eexplain company final accounts

 

Subject Code: BCOM-302

Title of the course:Marketing of Services

Course Outcomes:

CO1: Examine the nature of services, and distinguish between products and services.

CO2: Identify the major elements needed to improve the marketing of services.

CO3: Describe & evaluate pricing strategies

CO4:  Explain roles of relationship marketing and customer service in adding value to the customer’s perception of a service.

 

Subject Code: BCOM-303

Title of the course:Operation Research-I

Course Outcomes:

CO1: Explain the meaning and scope of operation research

CO2: Exhibit practical understanding to linear programming problems

CO3: Describe and solve practical transportation and assignment problems

CO4:  Display knowledge of network analysis

 

Subject Code: BCOM-304

Title of the course:Business Environment

Course Outcomes:

CO1:Identify and evaluate the complexities of business environment and their impact on the business

CO2:Analyze the relationships between Government and business and understand the political, economic, legal and social policies of the country. 

CO3:Analyze current economic conditions in developing emerging markets, and evaluate present and future opportunities. 

CO4:Understand the Industrial functioning and strategies to overcome challenges in competitive markets.

 

Subject Code: BCOM-305

Title of the course:Banking and Insurance

Course Outcomes:

CO2: Attain knowledge about the structure and new emerging trends in Indian banking system

CO1: Gain institutional and practical knowledge of Banking and Insurance.

CO3: Asses and analyze the working of Insurance companies according to the prescribed provisions given by the Insurance Regulatory and Development Authority of India

CO4: Describe Key functions & role of Banking & Insurance in economy

 

Subject Code: BCOM-306

Title of the course:Human Resource Management

Course Outcomes:

CO1: Understand the key components of managing people in organizations.

CO2: Describe the nuances of human resource management systems.

CO3: Manage HR practices as competitive tool for organizational excellence.

CO4: Evaluate the process of recruitment and selection.

 

Subject Code: SKF-301

Title of the course:Soft Skill-III

Course outcomes:

CO1: The student will become well – versed with the behavioral skills.

CO2: They will also understand the role of body language and non-verbal communication during the interview process.

CO3: Student will be able to set a team work and strong team building.

CO4: Student will be able to manage and save the time effectively

 

Subject Code: RF-301

Title of the course:Aptitude & Reasoning

Course Outcomes:

CO1:Solve Number System, Basic Arithmetic & Algebra and Geometrical Problem

CO2: Understand the basic concepts of Quantitative Ability

CO3: Understand the basic concepts of Logical Reasoning Skills

CO4: Acquire satisfactory competency in use of Verbal Reasoning

 

B.COM Semester-IV

 

Subject Code: BCOM-401

Title of the Course: Corporate accounting-II

Course Outcomes:

C01: Understand and describe accounting procedures followed by the companies.

C02: Learn skills about accounting standards.

C03: Describe the process of valuation of goodwill.

C04: Analyze holding company accounts, profit prior incorporation and liquidation of company.

 

Subject Code: BCOM-402

Title of the course:Cost Accounting I

Course Outcomes:

CO1: Understand Basic Cost concepts, Elements of cost and cost sheet.

CO2:Analyze implications of cost in managerial decisions

CO3:  Describe Ascertainment of Material and Labour Cost.

CO4:Understand various methods and techniques cost management

 

Subject Code: BCOM-403

Title of the Course:Production and Operation Management

Course Outcomes:

CO1: Understand the importance of product design and development in competitive environment.

CO2: Conduct facility planning by making location and layout decision.

CO3: Understand quality management practices followed by the companies.

CO4: Explain the importance purchasing management and inventory management in Production process.

 

Subject Code: BCOM-404

Title of the course:Operation Research II

Course Outcomes:

CO1:Explain the meaning and scope of operation research

CO2:Exhibit practical understanding to linear programming problems

CO3:Describe and solve practical transportation and assignment problems

CO4:  Display knowledge of network analysis

 

Subject Code: BCOM-405

Title of the course:Company Regulations

Course Outcomes:

CO1: Acquire knowledge and develop understanding of the necessary framework of companies with reference to various provisions or company act-2013

CO2: Understand the importance of doctrine of ultra-virus and doctrine of indoor management

CO3: Exhibit knowledge about the meaning, kinds, process and rising of share capital under Companies act 2013

CO4: Describe the definition, appointment procedure, rights and duties of directors, members and shareholders

 

Subject Code: BCOM-406

Title of the course:Indian Financial System

Course Outcomes:

CO1:Exhibit understanding of the operations and developments in financial markets in India.

CO2: Gain an insight into the functioning and role of financial institutions in the Indian Economy

CO3:Understand the different components of a financial system and their role.

CO4: Describe the instruments, participants and operation of the money market

 

Subject Code: SKF-401

Title of the course:Soft Skill-IV

Course outcomes:

CO1: Demonstrate soft skills required for business situations

CO2: Analyze the value of soft skills for career enhancement

CO3: Apply soft skills to workplace environment.

CO4: Confidently participate in GD and interview process

 

B.COM Semester-V

 

Subject Code: BCOM-501

Title of the Course: Income Tax-I

Course Outcomes:

CO1: Learn and describe the concepts of capital assets, transfer and exemptions of capital assets under income tax.

CO2: Understand the importance of deductions given to the various assesses under the act

CO3: Comprehend the assessment of incomes of various forms of business organizations in the economy. 

CO4: Understand the definition, basic concepts, computation and implications of wealth tax in India

 

Subject Code: BCOM-502

Title of the Course: Cost accounting-II

Course Outcome:

CO1: Understand Basic Cost concepts, Elements of cost and cost sheet.

CO2: Explain marginal costing, product pricing and responsibility accounting.

CO3:  Develop budget for profit planning and control.

CO4:  Describe Standard, Target costing & Variance analyses.

 

 Subject Code: BCOM-503

Title of the Course: Management Accounting

Course Outcomes:

CO1: Describe the concept of management accounting and importance of management accounting for organizations.

CO2: Analyze and explains fund flow statements including working capital management and cash flow analysis.

CO3: Understand concept of break-even and unit contribution margin, margin of safety, security ratio, and profit margin concepts.

CO4: Describe the concept of financial statements Analysis and apply it for better decision making

 

Subject Code: BCOM-504

Title of the Course: Stock Market Operations

Course Outcomes:

CO1: Explain the working of Indian stock market.

CO2: Understand the practical aspects of primary and secondary market operations.

CO3: Understand different techniques of evaluating the investments

CO4: Demonstrate practical knowledge of stock market operations.

 

Subject Code: BCOM-505

Title of the Course: Business Research Methods

Course Outcomes:

CO1: Develop understanding on various kinds of research, objectives of doing research, research process, research designs and sampling.

CO2: Have basic knowledge on qualitative research techniques

CO3:  Have adequate knowledge on measurement & scaling techniques as well as the quantitative data analysis

CO4: Have basic awareness of data analysis-and hypothesis testing procedures.

 

Subject Code: BCOM-506A

Title of the Course: Brand & Product Management

Course Outcomes:

CO1: Apply the fundamental concepts of product and brand development and management.

CO2: Use the brand positioning framework to develop a brand, keep it relevant, expand a brand internationally, and reposition a brand.

CO3: Explore key components of brand positioning and how these components work together in creating brand strategy.

CO4: Design specific strategies to grow and sustain brand equity over the long-term.

 

Subject Code: BCOM-506B

Title of the Course: Advertising Management

Course Outcomes:

CO1: Describe the nature and scope of Advertising as a discipline of marketing.

CO2:Acquire understanding of the process of communication and the impact of the elements of the communication mix on advertising.

CO3:  Develop promotional objectives, promotional budget and media plan.

CO4: Explain the methods to evaluate the effectiveness of an advertising campaign.

 

Subject Code: BCOM-506C

Title of the Course: Sales Management

Course Outcomes:

CO1: Recognize and demonstrate the significant responsibilities of sales person as a KEY individual.

CO2: Describe and formulate strategies to effectively manage company’s sales operations.

CO3: Evaluate the role of Sales manager and his/ her responsibilities in recruiting, motivating, managing and leading sales team.

CO4: Illustrate the fundamentals of Distribution channels, Logistics and Supply Chain Management.

 

Subject Code: BCOM-507

Title of the Course: Workshop on Tally-I

Course Outcomes:

CO1: Enter the accounting transactions in computerized format and find the financial result of a concern.

CO2: Acquire the skill of financial decision making in a systemized manner.

CO3: Generate accounting and inventory master, vouchers and basic reports in tally.

CO4: Interpret financial statements as well as evaluation of stock at the end.

 

Subject Code: SKF-501

Title of the course:Soft Skill-V

Course outcomes:

CO1: Demonstrate soft skills required for business situations

CO2: Analyze the value of soft skills for career enhancement

CO3: Apply soft skills to workplace environment.

CO4: Confidently participate in GD and interview process

 

Subject Code: GENERAL AWARENESS LAB       

Title of the Course:  GAF-501 

Course Outcomes:

CO1: Grow both on personal as well as academic level.

CO2: Grow confidence level and may prove to be of some great help during some important events of our lives like interview etc. 

CO3: Opens gateways our thinking, and take it to a level from where the whole world seems to be a better place.

CO4: Grow on Academic Front

 

B.COM Semester-VI

 

Subject Code: BCOM-601

Title of the course:Income Tax-II

Course Outcomes:

CO1: Learn and describe the concepts of capital assets, transfer and exemptions of capital assets under income tax.

CO2: Understand the importance of deductions given to the various assesses under the act

CO3: Comprehend the assessment of incomes of various forms of business organizations in the economy.  

CO4: Understand the definition, basic concepts, computation and implications of wealth tax in India

 

Subject Code: BCOM-602

 Title of the Course:Fundamentals of Entrepreneurship& Small Business

Course Outcomes:

CO1:Familiarize with fundamentals of entrepreneurship and it's role in economic development.

CO2: Understand and describe the concept of business planning

CO3: Become aware of entrepreneurship opportunities available in the society for the entrepreneur.

CO4: Develop mind set for a career as an entrepreneur.

 

Subject Code: BCOM-603

Title of the course:Management Accounting- II

Course Outcomes:

CO1:Recognize the importance of the application of management accounting concepts in various managerial decision-making process

CO2:Understand the various cost analysis required in business functioning.

CO3:Critically analyze and provide recommendations to improve the operations of organizations through the application of management accounting techniques

CO4:Evaluate complex ideas and tolerate ambiguity in managerial and organizational problem-solving

 

Subject Code: BCOM-604

Title of the course:Security Analysis and Portfolio Management

Course Outcomes:

CO1: Know the risk return associated with different investments

CO2: Gain the knowledge about capital market and various investment avenues

CO3: Understand different techniques of evaluating the investments

CO4: Analyze and understand the investment decisions and portfolio performance

 

Subject Code: BCOM-605

Title of the course:Goods and Service Tax

Course Outcomes:

CO1: Learn the concepts indirect tax and GST from the pre-GST period to post- GST period.

CO2: Understand the importance of indirect taxes (GST) in the Indian and global economy and its contribution to the economic development. 

CO3: Comprehend the principles of taxation, objectives of taxes and its impact, shifting and incidence process of indirect taxes in the market orientated economy.  

CO4: Describe the implications of GST on the taxable capacity consumers, dealers and of the society at large and its changes. 

 

Subject Code: BCOM-606A

Title of the course:Auditing

Course Outcomes:

CO1:Identify the steps needed to prepare for an audit

CO2:Know how to prepare and use working papers, such as checklists

CO3:Evaluate internal financial controls

CO4:Apply auditing practices to different nature of Concerns

 

Subject Code:BCOM-606B

Title of the course:Auditing

Course Outcomes:

CO1: Identify the steps needed to prepare for an audit

CO2: Know how to prepare and use working papers, such as checklists

CO3:  Evaluate internal financial controls

CO4: Apply auditing practices to different nature of Concerns

 

Subject Code:B.COM 606C

Title of the course:Auditing and Corporate Governance

Course Outcomes:

CO1:Identify the steps needed to prepare for an audit and Apply auditing practices to different nature of Concerns

CO2:Know how to prepare and use working papers, such as checklists the role of corporate governance in firms where there is separation of ownership from control; and

CO3: Understand role of corporate governance in firms where there is separation of ownership from control;

CO4: Uunderstand various corporate governance regimes

 

Subject Code: BCOM-607

Title of the course:Workshop on Tally-II

Course Outcomes:

CO1: Enter the accounting transactions in computerized format and find the financial result of a concern.

CO2: Acquire the skill of financial decision making in a systemized manner.

CO3: Generate accounting and inventory master, vouchers and basic reports in tally.

CO4: Interpret financial statements as well as evaluation of stock at the end.

 

Subject Code: SKF-601

Title of the course:Soft Skill-VI

Course outcomes:

CO1: Demonstrate soft skills required for business situations

CO2: Analyze the value of soft skills for career enhancement

CO3: Apply soft skills to workplace environment.

CO4: Confidently participate in GD and interview process

 

Subject Code: CRMF- 601

Title of the course:Customer Relationship Management

Course Outcomes:

CO1:Understand the basic concepts of Customer relationship management (CRM).

CO2:Learn the basics of analytical Customer relationship management.

CO3:Understand the marketing aspects of Customer relationship management.

CO4:Learn the basics of operational Customer relationship management.

Academic Programs


Undergraduate

B.Com

Eligibility: a) 10+2 with minimum 40% marks in aggregate for the students opted Commerce group.OR b) 45% marks in aggregate for the students opted Humanities Group with at least two out of commerce/ Accounts/Math/Economics /Management Papers.OR 50% Marks in the aggregate in case of students who have passed 10+2 but not covered under (a) and (b) above; provided that candidate placed under reappear in not more than on subject in 10+2 examination of Punjab School Education Board or any other examination recognized as equivalent there to shall also be eligible to this course but such candidates shall have to clear reappear subject in the supplementary examination of the same year failing which his admission in B.Com Part-I course shall automatically stand cancelled.
Duration: 3 Years
Full Time

Postgraduate

M.Com

Eligibility: Bachelor's Degree (Commerce / Management / Economics / Accounting ) with 50% aggregate Marks
Duration: 2 Years
View Syllabus
Full Time

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