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Business Administration

Bachelor of Business Administration (BBA, MBA)

For almost 20 years, the School of Business Administration at Desh Bhagat University has nurtured into a dignitary pacesetter in business administration education. DBU has utilized its fortifying assets, with an aptitude of sprouting the novel managers of corporate sector out of the energetic students, by offering a scrutinized methodology coupled with assimilated innovative excellence and stimulating ethical outfitting. By pervading the motto of 'Confidence and Toil' in students, DBU strives hard to germinate business aptitudes by applying rigorous and congenial innovations of modern education to introduce monetary and social evolution of the nation. DBU owns the meticulous pride of prominence not only in Punjab but in the country and the globe as well, by offering the best undergraduate, graduate, post-graduate and research opportunities in the stream of Business Administration. The BBA course i.e. Bachelor in Business Administration is a three years course whilst the MBA course i.e. Masters in Business Administration is a two years course. The BBA and MBA are highly sought after courses at the university school of Business Management and Commerce.

With a noteworthy rundown of dynamic alumni, benchmark academics and a global pedagogy, DBU gigantically thrives on disseminating sophisticated and hypothetical business education enriched with certifiable experience. In best BBA college in Punjab, Chandigarh and North India, we endeavour for perfection while imbuing tangible professional attributes in the students to cope with business and entrepreneurial intricacies. DBU is dominatingly committed towards grooming itself as the most preferred destination among the business brains by delivering the most capable brilliance into entrepreneurship and business innovation and by fulfilling the dire need of the Indian entrepreneurial biological system with highly capable personalities to develop our country's economy. Desh Bhagat School of Business Administration has adopted state-of-the-art innovation into the classrooms and the exemplary partnerships with the renowned names of business sector to enhance student-industry interface.

These aforesaid assets and programs embody just a petite portion of rich offerings accessible to DBU's students. Our stupendous research, award-winning academics and commitment to budding classes and curriculum, intended to meet the difficulties of today's business methodologies, assert Desh Bhagat School of Business Administration among the elite business schools in India.


To be globally recognized as a Centre of Excellence in the field of Business studies, Commerce, accountancy and economics through value-based education, Research & innovation. To provide best possible human resources to society in the field of Management and Commerce



M1: To Inspire and empower the students to become innovative entrepreneurs and worthy management professionals.

M2: To turn individuals into cross functional leaders and strategists that can skilfully handle challenges affecting businesses transversely in a dynamic and an interconnected world

M3: Develop linkages with world class educational institutions and R&D organizations for excellence in teaching, research and consultancy services.



PO1.Domain knowledge: Domain Knowledge Gain domain knowledge for understanding business dilemma and make effective decisions.

PO2.Problem analysis: Apply theories, appropriate techniques and strategic tools for planning, analysis and execution.

PO3. Design/development of solutions: Demonstrate effective planning abilities including time management, resource management, delegation skills and organizational skills. Develop and implement plans and organize work to meet deadlines.

PO4.Conduct investigations of complex problems: Use research-based knowledge including design of experiments, analysis and interpretation of data, and synthesis of the information to provide valid conclusions.

PO5.Modern tool usage: Learn, select, and apply apposite methods and procedures, resources, and modern computing tools within rational limits to achieve optimum output.

PO6. The Manager and Society: Apply reasoning informed by the contextual knowledge to assess societal, health, safety and legal issues and the consequent responsibilities relevant to the professional management practices.

PO7. Environment and sustainability: Understand the impact of the corporate activities in societal and environmental contexts, and apply knowledge to cope up with need for sustainable development.

PO8. Business Ethics: Apply ethical principles and nurture commitment to personal and professional ethics in all aspects of business practice.

PO9.Individual and team work: Develop leadership skills by working effectively in teams.

PO10.Communication: Enhance verbal, written and presentation skills in students and make them able to comprehend and write effective reports, make effective presentations and documentation, and give and receive clear instructions.

PO11.Project management and finance: Exhibit knowledge and understanding of management principles and apply these to one’s own work, as a member and leader in a team. Manage projects in multidisciplinary environments.

PO12. Life-long learning: Create an interest to engage in continuous learning independently to improve knowledge and develop competencies.



PSO1:Learner will be able to identify the key issues faced by a business or strategic business unit, utilize qualitative and quantitative methods to explore and solve critical business problems,

PSO2:Students will be able to incorporate diversity and multicultural perspectives while making business decisions as an entrepreneur or manager.


PEO1: To equip students with fundamental concepts of core domain subjects like marketing, finance, human resource management along with technical competency to work effectively in various managerial domains.

PEO2: To provide practical exposure of working with real time cases and to facilitate with regular industrial training and industry visits to meet the basic requirements of management process.

PEO3:To prepare students for analysis of political, economic, financial, social, technological and legal environmental factors that is relevant for strategic decision-making in a global organization. Also to Evaluate and develop recommendations regarding a corporate business strategy for an international market.


BBA Semester-I


Subject Code :BBA 101

Title of the course:Marketing Practices and Management


Course Outcomes:

CO1: Understand the marketing concepts and its evolution

CO2: Analyze the market based on segmentation, targeting and positioning

CO3: Know the consumer behaviour and their decision making process

CO4: Make decisions on product, price, promotion mix and distribution


Subject Code :BBA 102

Title of the course:Micro Economics


Course Outcomes:

CO1: Understand Micro Economic concepts and inculcate an analytical approach to the subject matter.

CO2: Describe various economic theories to understand the demand and supply forces.

CO3: Apply economic reasoning to solve business problems by understanding various micro variables in the economy.

CO4: Understand market forms and attain knowledge about normal & super profit and shut down point of the firms and industry.


Subject Code :BBA 103

Title of the course:Principles and Practices of Management


Course Outcomes:

CO1: Understand the concept & functions and importance of management and its applications to achieve organizational goals.

CO2: Describe principles, functions and different management theories for smooth running of business.

CO3: Demonstrate knowledge of authority, delegation and Responsibility

CO4: Exhibit various styles of leadership.


Subject Code :BBA 104

Title of the course:  Business Statistics


Course Outcomes:

CO1: Understand principles and concepts of business statistics to analyze and interpret statistical data.

CO2: Describe index numbers, regression analysis, correlation and other tools to compare numeric variables.

CO3: Learn the basic concepts of statistical tools which enable them to understand basic business policies

CO4:  Use applications of various statistical tools.


Subject Code :BBA 105

Title of the course:Commercial Law


Course Outcomes:

CO1: Describe fundamentals of Company Law and provisions of the Companies Act of 2013.

CO3: Acquaint with Introduction, Objective Commencement & Application and redressal agencies of Consumer protection act.

CO2: Understand concepts involving in company law and provisions of Indian contract act.

CO4: Understand rights prescribed under Right to Information act its definitions, Right to Information & Obligations and functions of Public Authorities


Subject Code :BBA 106

Title of the course:General English


Course Outcomes:

CO1: Identify and understand phrase or sentence groups and to grasp meaning of words and sentences.

CO2: Use appropriate vocabulary and use correct grammatical items;

CO3: Write neatly and legibly with reasonable speed

CO4: Spell words correctly and write neatly, legibly with reasonable speed and use appropriate vocabulary


Subject Code :BBA 107

Title of the course:Fundamentals of Computer


Course Outcomes:

CO1:  Understand and get familiar with computer environment & operating systems

CO2:Gain knowledge among students in applications of internet in education of commerce.

CO3: Have practical knowledge and exposure to MS-Excel

CO4: Develop competence in database management


Subject Code: SKF-101

Title of the course:Soft Skill-I


Course Outcomes:

CO1: The student will be able to develop his/her personal traits and expose their personality effectively.

CO2: The Students will be able to find their strength, talent and can develop it.

CO3: The students can develop their attitude, discipline and their personal value.

CO4: The Student will understand the Etiquette and Manners and Office Habits


Subject Code: EVS-101C*

Title of the course: Environment Studies


Course Outcomes:

CO1: Developing an attitude of concern for theenvironment.

CO2:Motivating public to participate in environment protection and environment improvement.

CO3: Acquiring skills to help the concerned individuals in identifying and solving environmentalproblems

CO4: Striving to attain harmony withNature.


BBA Semester-II


Subject Code: BBA–201

Title of the Course: Business Mathematics


Course Outcomes:

CO1: Apply the knowledge in mathematics (matrices, calculus) in solving business problem.

CO2: Analyze and demonstrate mathematical skills required in mathematically intensive areas in Economics and business.

CO3: Evaluate role played by mathematics in the world of business and economy.

C04: Obtain critical thinking and problem-solving aptitude.


Subject Code :BBA202

Title of the course:  MACRO ECONOMICS


Course Outcomes:

CO1: Describe basic concept of Macro Economics and its application.

CO2: Understand Gross National Product (GNP), Net National Product (NNP), Income at Factor cost or National Income at Factor Prices, Per Capita Income, Personal Income (PI), Disposable Income etc.

CO3: Explain the concept, importance and determination of consumption and investment in the economy

CO4: Understand definition, types, consequences, causes and measures to control inflation in the economy


Subject Code :BBA 203

Title of the course:MERCANTILE LAW


Course Outcomes:

CO1:Have basic practical knowledge supported by text books including up-to-date information regarding contract of sale of goods,conditions and warranties,transfer of ownership,performance and remedial measures in the act

CO2: Use basic theoretical and practical knowledge about negotiation of instruments like bills of exchange,promissory notes and cheque

CO3: Attain knowledge about the provisions related to approval,registration,licensing,safety,health,welfare and employment of workers under the act

CO4: Asses and analyze the working authorities in respect of industrial disputes.


Subject Code :BBA 204

Title of the course:Export Management and Procedure


Course Outcomes:

CO1:Explain the concepts in custom clearance in international business with respect to foreign trade

CO2:Apply the current custom clearance phenomenon and to evaluate the global business environment in terms of economic, social and legal aspects

CO3:Analyze the principle of international business and strategies adopted by firms to for exporting products globally

CO4:Integrate concept in custom clearance concepts with functioning of global trade



Subject Code:BBA–205

Title of the Course:OrganizationBehavior


Course Outcomes:

C01: Explain the importance of leadership, communication and controlling in organization.

C02: Understand the foundation of group dynamics and the nature of conflict and it's management.

C03: Understand the behavior of people as individual and members of the group.

 C04: Understand the importance of managing people at the work place by using learning, perception and personality theories.


Subject Code: BBA - 206

Title of the course:Issues in Indian Commerce


Course Outcomes:

CO1:Gain in-depth knowledge on present issues in Indian commerce- its  recent developments, and impending challenges

CO2: Understand the contemporary changes in the global business environment.

CO3:Analyze Indian Economy in light of changing government regulatory policies.

CO4: Understand Economic development and economy’s prevailing scenario


Subject Code:BBA 207

Title of the course:   Professional Competencies in IT



Course Outcomes:

CO1:Understand and get familiar with computer environment & operating systems

CO2:Gain knowledge among students in applications of internet in education of commerce.

CO3:Have practical knowledge and exposure to MS-Excel

CO4:Develop competence in database management


Subject Code: SKF-201

Title of the course:Soft Skill-II



CO1: Students can improve positive attitude.

CO2: Students can set their goal and improve strategy to achieve goals.

CO3: Students can improve their activities of reading and become an effective reader.

CO4: students can better understand and manage their stress.


BBA Semester-III


Subject Code :BBA 301

Title of the course:Basic Accounting


Course Outcomes:

CO1: Understand different accounting concepts and conventions.

CO2: Prepare financial statements in accordance with generally accepted accounting principles (GAAP).

CO3: Be familiar with the rules governing accounting transactions.

CO4: Analyze financial statements with the help of various tools and techniques of accountancy


Subject Code :BBA 302

Title of the course:Marketing of Services


Course Outcomes:

CO1: Identify the major elements needed to improve the marketing of services.

CO2: Describe & evaluate pricing strategies

CO3: Explain roles of relationship marketing and customer service in adding value to the customer's perception of a service.

 CO4: Examine the nature of services, and distinguish between products and services


Subject Code :BBA 303

Title of the course:Operation Research-I


Course Outcomes:

CO1: Display knowledge of network analysis

CO2: Describe and solve practical transportation and assignment problems

CO3: Exhibit practical understanding to Linear programming problems

CO4: Explain the meaning and scope of operation research


Subject Code :BBA 304

Title of the course:Business Environment


Course Outcomes:

CO1:Identify and evaluate the complexities of business environment and their impact on the business.

CO2:Analyze the relationships between Government and business and understand the political, economic, legal and social policies of the country.

 CO3:Analyze current economic conditions in developing emerging markets, and evaluate present and future opportunities.

CO4: Understand the Industrial functioning and strategies to overcome challenges in competitive markets.


Subject Code:BBA 305

Title of the course:   Banking and Insurance


Course Outcomes:

CO1: Describe Key functions & role of Banking & Insurance in economy

CO2: Asses and analyze the working of Insurance companies according to the prescribed provisions given by the Insurance Regulatory and Development Authority of India

CO3: Attain knowledge about the structure and new emerging trends in Indian banking system

CO4: Gain institutional and practical knowledge of Banking and Insurance.


  Subject Code :BBA 306

Title of the course:   Human Resource Management


Course Outcomes:

CO1: Understand the key components of managing people in organizations.

CO2: Describe the nuances of human resource management systems.

CO3: Manage HR practices as competitive tool for organizational excellence.

CO4: Evaluate the process of recruitment and selection.


Subject Code:RF-301

Title of the course:Aptitude & Reasoning


Course Outcomes:

CO1: Solve Number System, Basic Arithmetic & Algebra and Geometrical Problem

CO2: Understand the basic concepts of Quantitative Ability

CO3: Understand the basic concepts of Logical Reasoning Skills

CO4: Acquire satisfactory competency in use of Verbal Reasoning


BBA Semester-IV


Subject Code :BBA 401

Title of the course:Financial Management


Course Outcomes:

CO1:Demonstrate the applicability of the concept of Financial Management to understand the managerial Decisions and Corporate Capital Structure.

CO2:Analyze the complexities associated with management of cost of funds in the capital Structure

CO3:Apply the Leverage and EBIT EPS Analysis associate with Financial Data in the corporate.

CO4:Demonstrate how risk is assessed


Subject Code:BBA - 402

Title of the course:CONSUMER BEHAVIOR


Course Outcomes:

CO1: Demonstrate how knowledge of consumer behavior can be applied to marketing

CO2: Identify and explain factors which influence consumer behavior

CO3:Relate internal dynamics such as personality, perception, learning motivation and attitude to the choices consumers make.

CO4:Define and analyze process of buying decision.


Subject Code: BBA– 403

Title of the Course: Production and Operation Management


Course Outcomes

CO1: Understand the importance of product design and development in competitive environment.

CO2: Conduct facility planning by making location and layout decision.

CO3: Understand quality management practices followed by the companies.

CO4: Explain the importance purchasing management and inventory management in Production process.


Subject Code : BBA 404

Title of the course: Operation Research II


Course Outcomes:

CO1:Explain the meaning and scope of operation research

CO2:Exhibit practical understanding to Linear programming problems

CO3:Describe and solve practical transportation and assignment problems

CO4:  Display knowledge of network analysis


Subject Code : BBA405

Title of the course: COMPANY REGULATIONS


Course Outcomes:

CO1: CO1: Acquire knowledge and develop understanding of the necessary framework of companies with reference to various provisions or company act-2013

CO2: Understand the importance of doctrine of ultra vires and doctrine of indoor management

CO3: Exhibit knowledge about the meaning, kinds, process and raising of share capital under Companies act 2013

CO4: Describe the definition, appointment procedure, rights and duties of directors, members and shareholders


 Subject Code: BBA 406

 Title of the course: Indian Financial System


Course Outcomes:

CO1:Exhibit understanding of the operations and developments in financial markets in India.

CO2:Gain an insight into the functioning and role of financial institutions in the Indian Economy

CO3:Understand the different components of a financial system and their role.

CO4: Describe the instruments, participants and operation of the money market


Subject Code:SKF-401

Title of the course:Soft Skill-IV


Course outcomes:

CO1: Demonstrate soft skills required for business situations

CO2: Analyze the value of soft skills for career enhancement

CO3: Apply soft skills to workplace environment.

CO4: Confidently participate in GD and interview process


BBA Semester-V


Subject Code: BBA–501

Title of the Course:  Event Management


Course Outcomes:

CO1: Acquire an understanding of the role and purpose of special events in the organizations.

CO2: Describe and execute techniques and strategies to organize successful events.

CO3: Exhibit competencies required to promote, implement and conduct events.

CO4: Acquire the knowledge and competencies to evaluate and make budget requirements.



Subject Code: BBA– 502

Title of the Course: Rural Marketing


Course Outcomes:

CO1: Develop understanding of issues in rural markets

CO2: Gain Conceptual knowledge about rural marketing with special reference to Indian context.

CO3: Develop understanding of distribution channels, marketing strategies, etc. in the context of rural markets in India

CO4:Analyse opportunities and emerging challenges in the upcoming rural markets.


Subject Code: BBA– 503

Title of the Course: Strategic Management & Business Policy


Course Outcomes

CO1: Understand the strategic issues and policy decisions facing businesses and how current management concepts address these issues.

CO2: Elaborate on how strategic plans and policies are integrated, implemented and controlled and to comprehend the culture and ethical factors that influence these management activities.

CO3: Analyze new knowledge and use existing knowledge to conduct strategic and competitive analysis using various tools (e.g., five forces model, SWOT analysis, Portfolio matrix models) in a variety of industries

CO4:Evaluate the formulation of business and corporate level strategies, the different business and corporate strategic types, alternative actions, and make sound strategic decisions using what-if analysis.


Subject Code: BBA– 504

Title of the Course:  Stock Market Operations


Course Outcomes:

CO1: Understand the practical aspects of primary and secondary market operations.

CO2: Understand different techniques of evaluating the investments

CO3: Explain the working of Indian stock market.

  CO4: Demonstrate practical knowledge of stock market operations.


Subject Code: BBA– 505

Title of the Course:  Business Research Methods


Course Outcomes:

CO1: Develop understanding on various kinds of research, objectives of doing research, research process, research designs and sampling.

CO2: Have basic knowledge on qualitative research techniques

CO3:  Have adequate knowledge on measurement & scaling techniques as well as the quantitative data analysis

CO4: Have basic awareness of data analysis-and hypothesis testing procedures.


Subject Code: BBA 506A

Title of the Course: Brand & Product Management


Course Outcomes:

CO1: Apply the fundamental concepts of product and brand development and management.

CO2: Use the brand positioning framework to develop a brand, keep it relevant, expand a brand internationally, and reposition a brand.

CO3: Explore key components of brand positioning and how these components work together in creating brand strategy.

CO4: Design specific strategies to grow and sustain brand equity over the long-term.


Subject Code: BBA–506B

Title of the Course:  Advertising Management


Course Outcomes:

CO1: Describe the nature and scope of Advertising as a discipline of marketing.

CO2: Acquire understanding of the process of communication and the impact of the elements of the communication mix on advertising.

CO3: Develop promotional objectives, promotional budget and media plan.

CO4:Explain the methods to evaluate the effectiveness of an advertising campaign.


Subject Code: BBA–506C

Title of the Course: Sales Management


Course Outcomes:

CO1: Recognize and demonstrate the significant responsibilities of sales person as a KEY individual.

CO2: Describe and formulate strategies to effectively manage company’s sales operations.

CO3: Evaluate the role of Sales manager and his/ her responsibilities in recruiting, motivating, managing and leading sales team.

CO4: Illustrate the fundamentals of Distribution channels, Logistics and Supply Chain Management.


Subject Code: SKF-501

Title of the course:Soft Skills-V


Course outcomes:

CO1: Demonstrate soft skills required for business situations

CO2: Analyze the value of soft skills for career enhancement

CO3: Apply soft skills to workplace environment.

CO4: Confidently participate in GD and interview process



Title of the Course:GAF-501


Course Outcomes:

CO1: Grow both on personal as well as academic level.

CO2:  Grow confidence level and may prove to be of some great help during some important events of our lives like interview etc. 

CO3: Opens gateways our thinking, and take it to a level from where the whole world seems to be a better place.

CO4: Grow on Academic Front

BBA Semester-VI

Subject Code:BBA 601

Title of the course:Corporate Strategy


Course Outcomes:

CO1: Understand the strategic decisions that organizations make and have an ability to engage in strategic planning.

CO2: Explain the basic concepts, principles and practices associated with strategy formulation and implementation.

CO3: Integrate and apply knowledge gained in formulation and implementation of strategy from holistic and multi-functional perspectives.

CO4: Analyze & resolve malfunctioning & variance in strategic implementation through control mechanism


Subject Code:BBA– 602

Title of the Course:Fundamentals of Entrepreneurship& Small business


Course Outcomes:

CO1: Familiarize with fundamentals of entrepreneurship and its role in economic development.

CO2: Understand and describe the concept of business planning

CO3:Become aware of entrepreneurship opportunities available in the society for the entrepreneur.

CO4: Develop mind set for a career as an entrepreneur.


Subject Code :BBA 603

Title of the course:Business Analytics


Course Outcomes:

CO1:Recognize, understand and apply the language, theory and models of the field of business analytics

CO2:Critically analyze, synthesize and solve complex unstructured business problems.

CO3:Understand and critically apply the concepts and methods of business analytics

CO4: Interpret results/solutions and identify appropriate courses of action for a given managerial situation whether a problem or an opportunity


Subject Code :BBA 604

Title of the course:   Security Analysis and Portfolio Management


Course Outcomes:

CO1:Know the risk return associated with different investments

CO2:Gain the knowledge about capital market and various investment avenues

CO3:Understand different techniques of evaluating the investments

CO4:Analyze and understand the investment decisions and portfolio performance


Subject Code:BBA 605

Title of the course:Goods and Service Tax


Course Outcomes:

CO1: Learn the concepts indirect tax and GST from the pre-GST period to post- GST period.

CO2: Understand the importance of indirect taxes (GST) in the Indian and global economy and its contribution to the economic development.

CO3: Comprehend the principles of taxation, objectives of taxes and its impact, shifting and incidence process of indirect taxes in the market orientated economy.

CO4: Describe the implications of GST on the taxable capacity consumers, dealers and of the society at large and its changes.


Subject Code: BBA 606A

Title of the course:Advanced Auditing


Course Outcomes:

CO1:Identify the steps needed to prepare for an audit

CO2:Know how to prepare and use working papers, such as checklists

CO3:Evaluate internal financial controls

CO4:Apply auditing practices to different nature of Concerns


Subject Code: BBA 606B

Title of the course:Auditing


Course Outcomes:

CO1:Identify the steps needed to prepare for an audit

CO2:Know how to prepare and use working papers, such as checklists

CO3:Evaluate internal financial controls

CO4:Apply auditing practices to different nature of Concerns


Subject Code: BBA 606C

Title of the course: Auditing and Corporate Governance


Course Outcomes:

CO1:Identify the steps needed to prepare for an audit and Apply auditing practices to different nature of Concerns

CO2:Know how to prepare and use working papers, such as checklists the role of corporate governance in firms where there is separation of ownership from control;and

CO3: Understand role of corporate governance in firms where there is separation of ownership from control;

CO4: Understand various corporate governance regimes


Subject Code :BBA-607

Title of the course:Business Report Writing


Course Outcomes:

CO1:Gain an Understanding of different types of Report Formats

CO2:Understand the Different Methods of Collecting, Organizing and Structuring the Information for report writing

CO3:  Gain Knowledge that how they can write formal and informative reports

CO4: Improve their writing skills.



Subject Code :CRMF- 601

Title of the course:Customer Relationship Management


Course Outcomes:

CO1:Understand the basic concepts of Customer relationship management (CRM).

CO2:Learn the basics of analytical Customer relationship management.

CO3:Understand the marketing aspects of Customer relationship management.

CO4:Learn the basics of

Academic Programs



Eligibility: 10+2 Pass(No Mathematics Required)
Duration: 3 Years
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