Hospitality that creates everlasting memories.
Airlines Tourism and Hospitality Management are jointly a succulent slice of hospitality that provides employment to great number of individuals worldwide. It is a huge and a mounting industry that encourages International travel, trade, and globalization. Ranging from hotels to casinos, country resorts to international hotel chains, cruise ships to airlines, tour operators and restaurants – Airline Tourism and Hospitality Management broadens horizons, permitting the dynamic aspirants to achieve an affluent future amidst the shining region of aviation, tourism & hospitality. B.Sc Airlines Tourism and Hospitality Management (B.Sc ATHM) and M.Sc in Airlines Tourism Hospitality Management course (M.Sc ATHM) nurtures the students both with the in-depth understanding to blossom in international hospitality and tourism and an extensive scope of handy abilities that form a cardinal role during managerial and entrepreneurial jobs.
B.Sc Airlines Tourism and Hospitality Management | M.Sc Airlines Tourism and Hospitality Management: With an unwavering commitment to meet the requirements of the fostering industry, Desh Bhagat University School of Hotel Management and Tourism has designed the pedagogy of this program with a meticulous blend of business and management studies to saturate the aspirants with the widespread experience in hospitality and tourism. Along with this, the specialist modules, meanwhile, enrich the students with comprehensive appreciation of the peculiarities and difficulties of the hospitality and tourism industries. To introduce perfection in this assiduous curriculum of airlines, tourism and hospitality management DBU has engaged the most commendable national & international identities of the industry as the dignitary academics to pride ourselves on creating an educational milieu for the stream that urges the students to sprout brilliance both personally and professionally. The curriculum deliverance methodology in B.Sc Airlines Tourism and Hospitality Management (B.Sc ATHM) and M.Sc Airlines Tourism and Hospitality Management (M.Sc ATHM) has been empowered with hypothesis and practice in a manner that provides the students the opportunity to apply their own insights, putting forth utilization of case studies, business simulations and industrial visits.
DBU has formed enthusiastic associations with the renowned organizations of the hospitality and tourism industry to enhance the stimulating opportunities for students to interface with senior industry identities. These congenial associations not just stay up with the latest and the most pleasantry industry advancements; they can likewise enhance the opportunities of the immediate employment of the aspirants.
B.Sc. (ATHM)
Session-2020-21
Vision
To achieve excellence in the field of Tourism and Hospitality Education and Research, community assistance, and human resource development for Tourism, Airlines and hospitality industry to be the most preferred destination for students seeking admission and recruiters.
Mission
- To excel in the field of Tourism, Airlines and hospitality education to develop competency in students by providing an environment that inculcates professionalism with Ethics and Social Values.
- To inculcate the core values in students to transform them into responsible citizens and leaders of hospitality industry.
- To provide national and international exposure to students so that they can build up their career in hospitality industry.
Program Outcome
[PO1]Tourism and Hospitality Knowledge: Apply the knowledge of hospitality and tourism, and a core area specialization to the solution of complex tourism and hospitality management problems.
[PO2] Problem Analysis: Identify, formulate, research literature, and analyze complex hospitality and tourism problems reaching substantiated conclusions using principles of management
[PO3] Design/Development of Solution: Use research-based knowledge and research methods including design of experiments, analysis and interpretation of data, and synthesis of the information to provide valid conclusions in tourism sector.
[PO4] Solutions of Complex problems: Design solutions for complex hospitality and tourism related problems and design system components or processes that meet the specified needs with appropriate to the cultural, societal, and environmental considerations
[PO5] Modern Tool Usage: Create, select, and apply appropriate techniques, resources, and modern management and IT tools with an understanding of the limitations.
[PO6] Hospitality and Society: Apply reasoning informed by the contextual knowledge to assess societal, health, safety, legal and cultural issues and the consequent responsibilities relevant to the professional engineering practice.
[PO7] Environment and Sustainability: Understand the impact of the hotel, hospitality and tourism in societal and environmental contexts, and demonstrate the knowledge of need for sustainable development.
[PO8] Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of the engineering practice.
[PO9] Individual and Team Work: Function effectively as an individual, and as a member or leader in diverse teams, and in multidisciplinary settings.
[PO10]Communication: Communicate effectively on hospitality activities with the professional community and with society at large. Some of them are, being able to comprehend and write effective reports and design documentation, make effective presentations, and give and receive clear instructions.
[PO11]Project Management and Finance: Demonstrate knowledge and understanding of the hospitality and management principles and apply these to one’s own work, as a member and leader in a team, to manage projects and in multidisciplinary environments.
[PO12] Lifelong Learning: Recognize the need for, and have the preparation and ability to engage in independent and lifelong learning in the broadest context of technological change.
Program Specific Outcome
B.Sc. Airlines, Tourism and Hospitality Management
PSO1: This is accomplished by providing a curriculum that is tailored to the needs of the growing tourism and hospitality industry and the conditions of the twenty-first century.
PSO2: Offer students to demonstrate ability to perform basic and supervisory level job functions in travel and tourism careers.
Program Educational Objective
B.Sc. Airlines, Tourism and Hospitality Management
PEO1: To develop the industry ethics so that the students can become industry ready and can work in the travel industry in an effective manner and also can solve the real life problems occurred in the tourism and hospitality industry.
PEO2: To empower graduates with effective communication and interpersonal skills to sustain in competitive world and acquire operational and managerial positions in Tourism and hospitality sectors.
PEO3: To develop an attitude for undertaking developmental work both in industry as well as academic environmental with emphasis to continuous learning.
(1st Semester)
Course Code:BTA101
Course Name:Basics of Tourism
This course learner will be able to:
CO1. To know about the tourism basics.
CO2. Will learn about basic and the early Tourism
CO3. Able to demonstrate the different tourism terminologies.
CO4. Will able to get an overview of basic understanding in Tourism and its education.
Course Code:BTA102
Course Name:TOURISM PRODUCT & SERVICES
This course learners will be able to:
CO1.Demonstrate commitment to ethical practices of Tourism.
CO2. Actively engage in the world as global citizen.
CO3.Practice empathy and respect for diversity and multicultural perspectives.
CO4.Apply principles of sustainability to the practice of Tourism in the local and global context.
Course Code:BTA103
Course Name:BASICS OF MANAGEMENT
CO1. To help the students gain understanding of the functions and responsibilities of managers.
CO2. To provide them techniques and tools to be used in the performance of the managerial job.
CO3. To prepare them to understand and analyze the environment of the organizations.
CO4. Learn what kind of communication is being used in the organization.
Course Code:BTA 104
Course Name:Geography of Tourism
This course learners will be able to:
CO1. Help the students to learn about the different types of climates in India.
CO2. Explain the relationship between geography and Tourism.
CO3. Demonstrate the religious and cultural importance of different destinations
CO4. Learn about the different destinations and their famous tourist attractions.
Course Code:BTA 105
Course Name:Customer Care & Interpersonal Skills
This course learner will be able to:
CO1. Recognize the need of Interpersonal skills.
CO2. Describe how our communication skills can affect our working in an organization
CO3.Outline the roles we play in our work groups and teams.
CO4.To demonstrates various kinds of skills to deal with customers.
Course Code: BTA-106
Course Name:Contemporary Issues
This course learners will be able to:
CO1. Define the role of celebrities in tourism promotion.
CO2.Understand the different types of Tourism
CO3. Explain the safety and security issues in Tourism.
CO4. Learn about film tourism and Airlines Industry.
Course Code: BTA-107
Course Name: Basics of Computer I
This course learner will be able to:
CO1.DistinguishHardwareandSoftwarecomponentsofacomputer
CO2.Explainthefunctionsofacomputer system
CO3.Identifythevariousinputsandoutputunitsandexplaintheirpurposes
CO4.Createaword /excel/ PowerPoint document, and navigate around the basic applications.
(2nd Semester)
Course Code:BTA 201 Basics of Computer I
Course Name: Tourism Product and Services II
This course learners will be able to:
CO1. Learn about the different natural resources of India.
CO2. Have full knowledge about the different hill stations of India.
CO3. Learn about the different pilgrimage destinations of India.
CO4. Learn about the popular tourist resources.
Course Code:BTA 202
Course Name: Tourism Industry Profile
CO1. Contextualize tourism within broader cultural, environmental, political and economic dimensions of society.
CO2. Critique tourism practices for their implications locally and globally.
CO3. Knowledge of tourism interprets and evaluate as a phenomenon and as a business system
CO4. Identify and assess relationships and networks relative to building tourism capacity.
Course Code:BTA 203
Course Name: Tourism Management
CO1. Interpret and evaluate tourism as a phenomenon and as a business system.
CO2. Explain the diverse nature of tourism, including culture and place, global/local perspectives, and experience design and provision.
CO3. Identify and assess relationships and networks relative to building tourism capacity.
CO4. Apply relevant technology for the production and management of tourism experiences.
Course Code:BTA204
Course Name: Geography of Tourism-II
Course will help students to learn:
CO1. Idea about the various destination countries, their unique weather and climatic conditions which attract tourist.
CO2. Learn about the relationship between geography and tourism.
CO3. Knowledge of geography of various continents and countries.
CO4. Overview of four parts namely overview of tourism geography, tourism in Europe, tourism in south East Asia and Africa, tourism in Australia, Newzealand and USA
Course Code:BTA 205
Course Name: Human Resource Management
Course will help students to learn:
CO1. Able to understand the functions, systems, policies and applications of human resource management in organizations.
CO2. An overview of theoretical foundations of key areas associated with HR development in the organization.
CO3. HR skills and their ability to assess the constraints and opportunities associated with managing employees in different socio-economic and political context.
CO4. Will learn about how to handle the queries in the organization.
Course Code:BTA-206
Course Name: TRANSPORTATION MANAGEMENT
Course will help students to learn:
CO1. Able to understand the rules for transport.
CO2. An overview of different types of transport used for different purposes.
CO3.To understand the role of different parties involved in transport management. CO4.Will learn about the history of different modes of transport
Course Code:BTA 207
Course Name: Hospitality Practical
Course will help students to learn:
CO1. Learn how to serve guest and how to make them comfortable.
CO2. Learn about the different sections at airport.
CO3. Knowledge of different types of Airlines.
CO4. Learn about the duties and services at different types of Airports.
(3rd Semester)
Course Code:BTA 301
Course Name: Dimensions of International Tourism
Course will help students to learn:
CO1. Contextualize tourism within broader cultural, environmental, political and economic dimensions of society.
CO2. To know about the various organizations working for the growth of tourism.
CO3. Interpret and evaluate tourism as a phenomenon and as a business system.
CO4. Learn about how a travel agency works..
Course Code:BTA 302
Course Name: Geography of Tourism –III
Course will help students to learn:
CO1. The importance of geography in tourism industry.
CO2 Various tourism potential in the various tourism generating regions of the world
CO3. Demonstrate the knowledge of the cultural zones of India.
CO4. Learn about the different physical features of India.
Course Code:BTA 303
Course Name: Sales Marketing & PR in Service Industry
Course will help students to learn:
CO1. Understand customer needs and behavior alongside the importance of customer service.
CO2.Discover how to create high performing sales teams and develop an effective marketing strategy.
CO3. Gain an understanding of the marketing mix and its use within the business planning process.
CO4. Explore the statutory responsibilities of managers and learn the fundamentals of business law.
Course Code:BTA 304
Course Name: Business Communications
Course will help students to learn:
CO1. Demonstrate a good understanding of effective business writing.
CO2. Research approaches and information collection.
CO3. Develop and delivering effective presentations.
CO4. Learn about how to do group communication.
Course Code:BTA 305
Course Name: Front Office Operations
Course will help students to learn:
CO1. To train and develop students to be leaders in hotel and food and beverage management through immersion and national and international linkages.
CO2.To intensifies student’s knowledge and skills with instruction based on international standards.
CO3. To produce quality graduates with balanced knowledge, skills and industry exposure in catering, hotel and management.
CO4. To develop community involvement.
Course Code:BTA 306
Course Name: Foreign Language: French [Practical]
Course will help students to learn:
CO1. Learn about the basic terminologies of French language.
CO2. Learn about the different pronunciations in French.
CO3. Able to improve the writing skills in French.
CO4. Learn about the general wishes of a day in French.
(4th Semester)
Course Code:BTA 401
Course Name: Total Quality Management
Course will help students to learn:
CO1. Learn about the Quality that serves to control quality in the critical activities of an organization.
CO2. Learn about the usage of techniques such as quality function deployment, taguchi method.
CO3. Know about the quality aspects in service organization.
CO4. Learn about human resource development.
Course Code:BTA 402
Course Name: Automation in Tourism, Airlines & Hospitality Industry
Course will help students to learn:
CO1. Learn about the computer based reservation system.
CO2. Learn about the ticketing process.
CO3. Knowledge of billing and settlement.
CO4. Demonstrate the importance of traffic documents.
Course Code:BTA 403
Course Name: Travel Agency and Tour Operations
Course will help students to learn:
CO1. Learn about the travel and tourism concepts.
CO2. Knowledge of the structure of travel agency.
CO3. Identifies the effects of travel and tourism on destination countries.
CO4. Characteristics and activities of travel agencies.
Course Code:BTA404
Course Name: Airlines Management
Course will help students to learn:
CO1. Learn about the advancement and operations of modern airports.
CO2. Learn about the relationship between various airlines, and how operational issues affect the airlines and passengers.
CO3. About the computer reservation systems and personnel.
CO4. Examines passenger and cargo operations, ground operations and safety practices.
Course Code:BTA 405
Course Name: Basics of Computers –II (Practical)
Course will help students to learn:
CO1. Learn about the presentation software.
CO2. Know about the ms- excel and operations of excel.
CO3. Learn about ms-office and operation of ms-office.
CO4. Knowledge of internet and various activities related to internet.
Course Code:BTA 406
Course Name: Hospitality Management (F&B Service, Housekeeping)
Course will help students to learn:
CO1. Analyze trends and organizational data and develop business strategies for the hospitality industry.
CO2. Demonstrate about the other departments in the hospitality industry and their workings.
CO3. Learn about the house keeping operations.
CO4. Learn about the food and beverage services.
Hospitality Management (Res
Course Code:BTA 407
Course Name: English Language –II
Course will help students to learn:
CO1. Learn about the precise writings.
CO2. Learn about the letter writing.
CO3. Able to improve the writing skills in English.
CO4. Learn about the other skills in English.
(5th Semester)
Course Code:BTA 501
Course Name:Airline and Airport Operations
Course will help students to learn:
CO1. Demonstrate about the development of air transportation of India.
CO2. Learn about the different International airports.
CO3. Learn about the operations of an Airport
CO4. Knowledge of airport management.
Course Code:BTA 502
Course Name: Tourism Policy in India
Course will help students to learn:
CO1. Demonstrate the different tourism policy in India.
CO2. Learn about the case studies of different cities.
CO3. Knowledge of tourism scenario in India
CO4. Learn about the policy formation in India.
Course Code:BTA 503
Course Name: Resort Management
Course will help students to learn:
CO1. The basic concept of Resort
CO2. Learn about the different resorts in India and the world.
CO3. About the budgeting of the resort.
CO4. Learn about the resort planning and development.
Course Code:BTA 504
Course Name: Destination Marketing and Management
Course will help students to learn:
CO1. To critically explore the phenomenon of destination branding.
CO2. Learn about range of marketing strategies employed by destination management organizations. And their partners in achieving a competitive place promotion strategy in the context of an increasingly homogeneous global tourism market.
CO3. Importance and components of e-ticket.
CO4. Learn about the role of airlines city offices.
Course Code:BTA-505
Course Name: Research Methodology and Management Decision
Course will help students to learn:
CO1. Understand the criteria for good research
CO2. Explain research process.
CO3 Learn about the role of ICT in research.
CO4. Learn about the research design.
Course Code:BTA 506
Course Name: Conferences and Event Management (Practical)
Course will help students to learn:
CO1. Students will learn about how to organize an event.
CO2. Learn about the management of an event.
CO3. Knowledge of event budgeting.
CO4. Learn about the role of travel agencies in the management of conferences.
6th Semester
Course Code:BTA601
Course Name: Industrial Training
This course’ learners will be able to:
CO1. Apply classroom learning in operational environment.
CO2. Learn contemporary hospitality skills.
Msc ATHM
Vision
To achieve excellence in the field of Tourism and Hospitality Education and Research, community assistance, and human resource development for Tourism, Airlines and hospitality industry to be the most preferred destination for students seeking admission and recruiters.
Mission
- To excel in the field of Tourism, Airlines and hospitality education to develop competency in students by providing an environment that inculcates professionalism with Ethics and Social Values.
- To inculcate the core values in students to transform them into responsible citizens and leaders of hospitality industry.
- To provide national and international exposure to students so that they can build up their career in hospitality industry.
Program Outcome
[PO1] Tourism and Hospitality Knowledge: Understand multi-form character of travel and tourism business.
[PO2] Problem Analysis: Identify, formulate, research literature, and analyze complex hospitality and tourism problems reaching substantiated conclusions using principles of management
[PO3] Design/Development of Solution: Use research-based knowledge and research methods including design of experiments, analysis and interpretation of data, and synthesis of the information to provide valid conclusions in tourism sector.
[PO4] Solutions of Complex problems: Design solutions for complex hospitality and tourism related problems and design system components or processes that meet the specified needs with appropriate to the cultural, societal, and environmental considerations
[PO5] Modern Tool Usage: Apply relevant technology for the production and management of tourism experiences.
[PO6] Hospitality and Society: Practice empathy and respect for diversity and multicultural perspectives.
[PO7] Environment and Sustainability: Understand the impact of the hotel, hospitality and tourism in societal and environmental contexts, and demonstrate the knowledge of need for sustainable development.
[PO8] Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of the engineering practice.
[PO9] Team Work: Work collaboratively in groups, both as a leader and a team member, in diverse environments, learning from and contributing to the learning of others.
[PO10]Communication: Communicate effectively on hospitality activities with the professional community and with society at large. Some of them are, being able to comprehend and write effective reports and design documentation, make effective presentations, and give and receive clear instructions.
[PO11]Research Project Management: Propose and conduct a research project to inform tourism practice.
[PO12] Lifelong Learning: Recognize the need for, and have the preparation and ability to engage in independent and lifelong learning in the broadest context of technological change.
Program Specific Outcome
B.Sc. Airlines, Tourism and Hospitality Management
PSO1: This is accomplished by providing a curriculum that is tailored to the needs of the growing tourism and hospitality industry and the conditions of the twenty-first century.
PSO2: Offer students to demonstrate ability to perform basic and supervisory level job functions in travel and tourism careers.
Program Educational Objective
B.Sc. Airlines, Tourism and Hospitality Management
PEO1: To develop the industry ethics so that the students can become industry ready and can work in the travel industry in an effective manner and also can solve the real life problems occurred in the tourism and hospitality industry.
PEO2: To empower graduates with effective communication and interpersonal skills to sustain in competitive world and acquire operational and managerial positions in Tourism and hospitality sectors.
PEO3: To develop an attitude for undertaking developmental work both in industry as well as academic environmental with emphasis to continuous learning.
(M.Sc.-ATHM)
(1st Semester)
Course Code: MTA101
Course Name:Tourism product and services
This course learner will be able to:
CO1. Able to learn about the Tourism products and services deliver to the tourist.
CO2. Will learn about the mode of Transportation used in the Tourism Industry
CO3. Will have the overview of the Tourism Industry Today.
CO4. Will able to learn about the Tourism Development by different ways.
Course Code: MTA102
Course Name:Global Trends in Tourism and Hospitality Industry
This course learner will be able to:
CO1. Will have an overview of the Asian region for Tourism.
CO2. Will learn about the latest trends in travel and Tourism.
CO3. To help the students gain Understanding of the Legal issues and Tourism Related Laws
CO4. Learn the different types of Tourism Impacts.
Course Code: MTA-103
Course Name:Travel Agency and Tour Operation
This course learner will be able to:
CO1. Demonstrate about how to set up a Travel Agency.
CO2. Learn about Package Tour.
CO3. To help the students gain Understanding about Itinerary Planning.
CO4. Learn the different types of Cruise Ships.
Course Code: MTA-104
Course Name: Airline Management
This course learner will be able to:
CO1. Helps the students to learn about Airlines and Airport Industry.
CO2. Will learn about Cabin Crew and the Role Played by the Cabin crew.
CO3. To help the students gain Understanding of the Airlines and Airport Codes.
CO4. Describe about the different types of Announcements on Board and off Board.
Course Code: MTA-105
Course Name: Customers Care & Interpersonal Skills
This course learner will be able to:
CO1. Recognize the need of Interpersonal skills.
CO2. Describe how our communication skills can affect our working in an organization
CO3.Outline the roles we play in our work groups and teams.
CO4.To demonstrate various kind of skills to deal with customers.
Course Code: MTA-106
Course Name: Front Office Operations
This course learner will be able to:
CO1. To train and develop students to be leaders in hotel and food and beverage management through immersion and national and international linkages.
CO2. To intensify student’s knowledge and skills with instruction based on international standards.
CO3. To produce quality graduates with balanced knowledge, skills and industry exposure in catering, hotel and management.
CO4. To develop community involvement.
(2nd Semester)
Course Code: MTA-201
Course Name: Tourism Promotion and Resort Management
Course will help students to learn:
CO1. The basic concept of Resort and Tourism Promotion
CO2. Learn about the different resorts in India and the world and the ways to promote Tourism.
CO3. About the budgeting of the resort and Promotion.
CO4. Learn about the resort planning and development.
Course Code: MTA-202
Course Name: Automation in Tourism, Hospitality and Airlines
Course will help students to learn:
CO1. Learn about the computer based reservation system.
CO2. Learn about the ticketing process.
CO3. Knowledge of billing and settlement.
CO4. Demonstrate the importance of traffic documents.
Course Code: MTA-204 H
Course Name: ousekeeping in Hospitality Operations
Course will help students to learn:
CO1. Analyze trends and organizational data and develop business strategies for the hospitality industry.
CO2.Demonstrate about the other departments in the hospitality industry and their workings.
CO3. Learn about the house keeping operations.
CO4. Learn about the food and beverage services.
Course Code: MTA-205
Course Name: Strategic Management
Course will help students to learn:
CO1. To help the students gain understanding of the functions and responsibilities of managers.
CO2. To provide them techniques and tools to be used in the performance of the managerial job.
CO3. To prepare them to understand and analyze the environment of the organizations.
CO4. Learn what kind of communication is being used in the organizations.
Course Code: MTA-206
Course Name: Computer Operations in Airlines (Practical)
Course will help students to learn:
CO1. Learn about the presentation software.
CO2. Know about the ms- excel and operations of excel.
CO3. Learn about ms-office and operation of ms-office.
CO4. Knowledge of internet and various activities related to internet.
Course Code: MTA-207
Course Name: Airlines and Hospitality Practical
Course will help students to learn:
CO1. Learn how to serve guest and how to make them comfortable.
CO2. Learn about the different sections at airport.
CO3. Knowledge of different types of Airlines.
CO4. Learn about the duties and services at different types of Airports.
(3rd SEMESTER)
Course Code: MTA-301
Course Name: Business Communication, Organizational Behavior and Cross Cultural Communication
Course will help students to learn:
CO1. Demonstrate a good understanding of effective business writing.
CO2. Research approaches and information collection.
CO3. Develop and delivering effective presentations.
CO4. Learn about how to do group communication.
Course Code: MTA-302
Course Name:Tourism Management
Course will help students to learn:
CO1. Interpret and evaluate tourism as a phenomenon and as a business system.
CO2. Explain the diverse nature of tourism, including culture and place, global/local perspectives, and experience design and provision.
CO3. Identify and assess relationships and networks relative to building tourism capacity.
CO4. Apply relevant technology for the production and management of tourism experiences.
Course Code: MTA-303
Course Name: Food & Beverage Service
CO1. Help to prepare students to meet the challenges associated with the Food and Beverage Industry.
CO2. Students will gain a basic understanding of the Food and Beverage industry by analyzing the industry’s: growth and development.
CO3 Students will gain a basic understanding of the Food and Beverage industry by reviewing its organizational structure
CO4 Students will gain a basic understanding of the Food and Beverage industry by investigating its relationship with the hotel’s other departments.
Course Code: MTA-304
Course Name: Human Resource and Business Management
Course will help students to learn:
CO1. Able to understand the functions, systems, policies and applications of human resource management in organizations.
CO2. An overview of theoretical foundations of key areas associated with HR development in the organization.
CO3. HR skills and their ability to assess the constraints and opportunities associated with managing employees in different socio-economic and political context.
CO4. Will learn about how to handle the queries in the organization.
Course Code: MTA-305
Course Name: AIRPORT & CARGO OPERATIONS
Course will help students to learn:
CO1. Demonstrate about the development of air transportation of India.
CO2. Learn about the different International airports.
CO3. Learn about the operations of an Airport
CO4. Knowledge of airport management.
Course Code: MTA-306
Course Name: MICE (Meeting, Incentive, Conference & Exhibition) Planning and Management
Course will help students to learn:
CO1. Students will learn about how to organize an event.
CO2. Learn about the management of an event.
CO3. Knowledge of event budgeting.
CO4. Learn about the role of travel agencies in the management of conferences.
Course Code: MTA-307
Course Name: Marketing, Sales & PR
Course will help students to learn:
CO1. Understand customer needs and behavior alongside the importance of customer service.
CO2.Discover how to create high performing sales teams and develop an effective marketing strategy.
CO3. Gain an understanding of the marketing mix and it’s use within the business planning process.
CO4. Explore the statutory responsibilities of managers and learn the fundamentals of business law.
(4th Semester)
Course Code: MTA-401
Course Name: Research Methodology
Course will help students to learn:
CO1. Understand the criteria for good research
CO2. Explain research process.
CO3 Learn about the role of ICT in research.
CO4. Learn about the research design.
Course Code: MTA-402
Course Name: Management Information System
Course will help students to learn:
CO1. Understand the leadership role of Management Information Systems in achieving business competitive advantage through informed decision making
CO2. Analyze and synthesize business information and systems to facilitate evaluation of strategic alternatives.
CO3 Effectively communicate strategic alternatives to facilitate decision making
CO4. Evaluate the role of information systems in today's competitive business environment
Course Code: MTA-404
Course Name: Airlines Reservation and Ticketing (Practical)
Course will help students to learn:
CO1. Demonstrate about the basic software like as Galileo, Amadeus and how it works for the reservation in airlines and tourism industry.
CO2 Learn about the different airport codes.
CO3. Importance and components of e-ticket.
CO4. Learn about the role of airlines city offices.